GATR Journal of Accounting and Finance Review (GATR-AFR)
Vol. 10 (3) October - December 2025
Issue DOI: 10.35609/afr.2025.10.3
Unraveling the Discursive Mechanisms of Live-Streaming Hosts and Corporate Image Construction in Cross-Border E-Commerce
Author(s): Gongnan Feng , Aixuan Chu
Affiliation:
Jilin University of Finance and Economics, Jilin Province, 130117, Changchun, China
Universiti Putra Malaysia, Serdang, Selangor, 43400, Kuala Lumpur, Malaysia
Keywords: live-stream e-commerce; discursive strategies; corporate image construction; cross-border marketing; host-audience interaction
Received: October 11, 2025 | Accepted: December 31, 2025
Type of Paper: Empirical | Vol. 10(3) Page: 80 – 86
Reference
to this paper should be referred to as follows: Feng, G; Chu, A. (2025). Unraveling the Discursive Mechanisms of Live-Streaming Hosts and Corporate Image Construction in Cross-Border E-commerce, Acc. Fin. Review, 10(3), 80 – 86. https://doi.org/10.35609/afr.2025.10.3(1)
Financial Quotient Education in Contemporary Chinese Children's Literature
Author(s): Aixuan Chu , Lay Hoon Ang, Hazlina Abdul Halim
Affiliation:
Universiti Putra Malaysia, Serdang, Selangor, 43400, Kuala Lumpur, Malaysia
Keywords: Chinese children; children's literature; education; financial quotient; financial literacy.
Received: October 15, 2025 | Accepted: December 31, 2025
Type of Paper: Empirical | Vol. 10(3) Page: 87 – 94
Reference
to this paper should be referred to as follows: Chu, A; Ang, L.H; Halim, H.A. (2025). Financial Quotient Education in Contemporary Chinese Children's Literature, Acc. Fin. Review, 10(3), 87 – 94. https://doi.org/10.35609/afr.2025.10.3(2)
The Impact of Environmental Collaboration on Sustainability Performance in Manufacturing Industry: A Content Analysis Based Literature Review
Author(s): Wang Xiao , Thoo Ai Chin
Affiliation:
Faculty of Management, Universiti Teknologi Malaysia, Skudai, 81310, Malaysia
Keywords: Environmental collaboration, sustainability performance, manufacturing industry, supply chain partner.
Received: October 20, 2025 | Accepted: December 31, 2025
Type of Paper: Empirical | Vol. 10(3) Page: 95 – 111
Reference
to this paper should be referred to as follows: Xiao, W; Chin, T.A. (2025). The Impact of Environmental Collaboration on Sustainability Performance in Manufacturing Industry: A Content Analysis Based Literature Review, Acc. Fin. Review, 10(3), 95 – 111. https://doi.org/10.35609/afr.2025.10.3(3)
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