Objective - Businesses engage in corporate social responsibility despite the challenges of balancing social welfare and commercial objectives. While companies often prioritize financial performance, social responsibility is essential for long-term success. The concept of creating shared value (CSV), has emerged as a framework that seeks to align business success with positive social impact. The goal of contemporary companies is sustainable development, achieved by generating shared value that enhances social outcomes while strengthening profitability and competitiveness. Shared value creation is therefore critical to advancing sustainable development without undermining profitability. This has led to the emergence of a new business strategy that considers community and societal needs for effective corporate competitiveness, such as creating shared value.

Methodology/Technique - To examine the use of CSV, this study assesses the shared value-creation practices of businesses across seven Asian nations: Japan, Korea, China, Hong Kong, Pakistan, India, and Bangladesh. The review process involves identifying objectives, critically evaluating existing literature, synthesizing key findings, and developing a theoretical framework.

Findings and Novelty - It is anticipated that CSV is not consistently adopted; instead, it is often driven by self-interest, government influence, or treated as a rhetorical "buzzword" in the selected Asian countries. The study recommends developing a sustainable framework oriented toward CSV as a strategic approach for businesses in Asia.

Type of Paper - Review

Keywords: Creating Shared Value (CSV); Sustainability; Business Strategy; Asian Business; Global Practice.

JEL Classification: F1, F2, 019

URI: https://gatrenterprise.com/GATRJournals/GJBSSR/vol13.4_2.html

DOI: https://doi.org/10.35609/gjbssr.2025.13.4(2)

Pages 101–113