Objective- One of the major challenges derived from preserving the global sustainability is on how to cope with the rising of energy demand.

Methodology/Technique Review of literature suggests that to overcome environmental pollution and reduce the threat to energy sustainability, effective action needs to be taken to reduce the higher energy consumption. Human behaviour could be one way to tackle this issue.

Findings It is also supported by previous research that human can result a significant reduction in energy use.

Novelty - Using Theory of Planned Behaviour, this paper aims to discuss how knowledge can play a role in encouraging energy conservation behaviour among university students.

Type of Paper Empirical paper

Keywords: , Energy Conservation Behaviour, Energy Sustainability, Theory of Planned Behaviour, World Energy Threat