Objective- a study has been conducted to scrutinize the vehicle production and sales by segment in ASEAN.

Methodology/Technique- The study is prepared grounded on primary evidence and secondary material. The primary evidences have composed through oral interview from stalwarts of automotive industry. The secondary information has collected from the reports of international Insight of automotive industry and all existing literature has obtained from internet automotive websites, auto business magazines, and e-auto journals.

Findings- Outcome of the research divulges that, in vehicle production and sales by segment i.e. Light Commercial Vehicle (LCV), Large Size and also Compact Vehicles in ASEAN expected to increase further in future years, so the Automotive Industries of ASEAN should uninterruptedly participate in Research and Development in order to keep up with their Global competitors in terms of technological advance.

Novelty - ASEAN countries would implement the thoughtful and achievement policies in Automotive Industry in agreement to the auto information and world-wide automotive industry competition tendency, to enhance the development of automotive industry.

Type of Paper : Empirical paper

Keywords: , Sales, Vehicle, Automotive, Industry, Segment, ASEAN