Reference to this paper should be made as follows: Tan, Y.C; Gan, C.C. (2014). The Role of Post-Purchase Emotional Dissonance on Product Return Intentions, Global J. Bus. Soc. Sci. Review, 2 (1): 89 – 98. https://doi.org/10.35609/gjbssr.2014.2.1(10)
Received: December 18, 2013 | Accepted: January 14, 2014



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