Objective - Urban conservation refers specifically to the protection and preservation of the elements of urban heritage from being destroyed forever or from being restored without proper guidance, planning, control and management.The objective of this paper is to explain theurban conservation momentum in Malaysia, particularly in cities with outstanding historical, architectural and cultural heritage.

Methodology/Technique - Secondary data were collected from various sources of related documents, including official government publications and records. In findings, this research shows that urban conservation has been implemented co-jointly by the local authorities,

Findings -Federal and State governments, Department of Museum and Antiquity, heritage trusts and other professional bodies in the country. In future research, the findings perhaps can help the restoration of historical areas and creating the visual contrast and excitement within the city.

Type of Paper - Conceptual

Keywords: Urban Conservation, Conservation Areas, Heritage, Protective Designation, Development Control.