Global Academy of Training and Research Journal

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DOI 10.35609/gjbssr.2014.2.3(8)

Reference to this paper should be made as follows: Mahamad, T.E.T; Annuar, A.M.K; Ghani, W.S.W.A. (2014). A comparative study on the work reward preferences between Generation X and Generation Y, Global J. Bus. Soc. Sci. Review, 2 (3): 46 – 51. https://doi.org/10.35609/gjbssr.2014.2.3(8)

Received: July 23, 2014 | Accepted: August 22, 2014

A comparative study on the work reward preferences between Generation X and Generation Y
Tengku Elena Tengku Mahamad , Amirah Mardhiah Khairil Annuar, Wan Soraya Wan Abdul Ghani
Universiti Teknologi MARA, 40450 Shah Alam, Malaysia Abstract

Objective - The objective of this research is to analyse the reward preferences of Generation X and Generation Y in the workplace

Methodology/Technique - This research was conducted using the qualitative method. In-depth interviews were done to gain a deeper understanding of the phenomenon.

Findings - One of the main findings is that Generation Y prefers non-monetary rewards over monetary. The findings will be able to help organisations to cater the demands of its employees that are predicted to consist of Generation Y in the near future.

Novelty - This paper gains a deeper insight on the preference of Generation X and Generation Y in terms of reward preferences in the workplace. This paper contributes to the management literature and provides insights on what employees from different generations prefer to provide them with job satisfaction.

Type of Paper : Empirical

Keywords: Generation X; Generation Y; Management; Monetary; Non-monetary.

Price: USD 25