Global Academy of Training and Research Journal

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DOI 10.35609/gjbssr.2014.2.4(12)

Reference to this paper should be made as follows: Suryana, H; Rahayu, A; Disman; Wibowo, L.A. (2014). The Influence of Strategic Orientation and Absorptive Capabilityon Value Creation of Courier Service Industry in Indonesia, Global J. Bus. Soc. Sci. Review, 2 (4): 103 – 111. https://doi.org/10.35609/gjbssr.2014.2.4(12)

Received: December 16, 2014 | Accepted: January 20, 2015

The Influence of Strategic Orientation and Absorptive Capabilityon Value Creation of Courier Service Industry in Indonesia
Hana Suryana, Agus Rahayu, Disman , Lili Adi Wibowo
Indonesian University of Education, Indonesia Abstract

Objective - Explore the data and information on strategic orientation and absorptive capability on value creation of courier service industry in Indonesia.

Methodology/Technique - The nature of this research is descriptive and verification. The unit of analysis is the courier service industry, and a sample of 50 courier service companies operates in various regions in Indonesia. The time horizon is cross-sectional, where the research is done at a certain time. Primary data were collected by a questionnaire and interviews with companies execute vies and stakeholders. The analysis is done by using the model verification Partial Least Square (PLS).

Findings - Strategic Orientation and Absorptive Capability simultaneouslyinfluence Value Creation. Strategic Orientation has a greater influence than Absorptive Capability on Value Creation.

Type of Paper - Empirical

Keywords : Strategic Orientation, Absorptive Capability, Value Creation

Price: USD 25