Global Academy of Training and Research Journal

Share:

HTML |

DOI 10.35609/gjbssr.2016.4.3(9)

Reference to this paper should be made as follows: Ahmed, I; Abdullahi, U.Y; Abba, I. (2016). Customer Retention Strategies: Benefits on Small Businesses in Nigeria, Global J. Bus. Soc. Sci. Review, 4 (3): 63 – 67. https://doi.org/10.35609/gjbssr.2016.4.3(9)

Received: | Accepted: August 21, 2016

Customer Retention Strategies: Benefits on Small Businesses in Nigeria
Ibrahim Ahmed, Usman Yerima Abdullahi , Ibrahim Abba July 17, 2016
Gombe State University, Ministry of Education, Gombe State, Nigeria Abstract

Objective - This study endeavor to discover the benefits of customer retention strategies on customer retention and business performance in Nigeria.

Methodology/Technique - Secondary data was used and a conceptual model developed to establish the relationship between customer retention and the retention strategies.

Findings - The study observed that small businesses that practices customer retention strategies retains and satisfy their customers than those that do not.

Novelty - It is recommended, however, that business managers should embrace the use of electronic mails, professionalism, welcoming complaints etc. as ingredients that lead to customer retention among small businesses.

Type of Paper - Conceptual

Keywords: Customers; Retention; Satisfaction and Strategy

Price: USD 25