How Commitment, Satisfaction, and Cost Fluctuations Influence Customer Loyalty
Author(s): Andreas Samudro, Ujang Sumarwan, Megawati Simanjuntak, Eva Z Yusuf
Affiliation: Bogor Agricultural University, Indonesia
Keywords: Satisfaction; Commitment; Switching Cost; Loyalty; B2B Relationship.
DOI
10.35609/jmmr.2020.4.2(3)
Received: March 5, 2019 |
Accepted: June 19, 2019
Type of Paper: Empirical | Vol. 4(2) Page: 115-125
Reference to this paper should be made as follows: Samudro, A.; Sumarwan, U.; Simanjuntak, M.; Yusuf, E. Z. 2019. How Commitment, Satisfaction, and Cost Fluctuations Influence Customer Loyalty, J. Mgt. Mkt. Review 4 (2): 115 – 125 https://doi.org/10.35609/jmmr.2019.4.2(3)
How to Manage Customer Satisfaction through Brand Association and Perceived Value Strategy
Author(s): Vonny Susanti, Ujang Sumarwan, Megawati Simanjuntak, Eva Z Yusuf
Affiliation: Bogor Agricultural University, Indonesia
Keywords: Brand Association; Brand Image; Perceived Value; Salesman Personality; Satisfaction.
DOI
10.35609/jmmr.2020.4.3(3)
Received: June 11, 2019 |
Accepted: September 23, 2019
Type of Paper: Empirical | Vol. 4(3) Page: 184 – 193
Reference to this paper should be made as follows: Susanti, V; Sumarwan, U; Simanjuntak, M; Yusuf, E.Z. 2019. How to Manage Customer Satisfaction through Brand Association and Perceived Value Strategy, J. Mgt. Mkt. Review 4(3) 184 – 193 https://doi.org/10.35609/jmmr.2019.4.3(3)