Factors affecting Brand Loyalty on Green Product Consumption
Author(s): Sirinna Khamtanet, Premruedee Jitkuekul
Affiliation: Kasetsart University, Sakonnakhon, Thailand
Keywords: Brand Engagement; Brand Trust; Green Products; Loyalty; Structural Equation Modelling; Customer Buying Process; Brand Loyalty
DOI
10.35609/jmmr.2020.6.1(2)
Received: December 19, 2020 |
Accepted: March 31, 2021
Type of Paper: Empirical | Vol. 6(1) Page: 16 � 23
Reference to this paper should be made as follows: Khamtanet, Jitkuekul, P. (2021). Factors affecting Brand Loyalty on Green Product Consumption, Journal of Management and Marketing Review, 6(1) 16 � 23. https://doi.org/10.35609/jmmr.2021.6.1(2)
A Conjoint Analysis of Consumer Preferences for Chili Products: A Case Study on Chili Sauce
Author(s): Premruedee Jitkuekul, Sirinna Khamtanet
Affiliation: Kasetsart University, Sakonnakhon, Thailand
Keywords: Chili sauce; Conjoint analysis; Consumer preferences; Customer satisfaction; New product development
DOI
10.35609/jmmr.2020.5.4(4)
Received: September 29, 2020 |
Accepted: December 31, 2020
Type of Paper: Empirical | Vol. 5(4) Page: 226 � 233
Reference to this paper should be made as follows: Jitkuekul, P; Khamtanet, S. (2020). A Conjoint Analysis of Consumer Preferences for Chili Products: A Case Study on Chili Sauce, J. Mgt. Mkt. Review, 5(4) 226 � 233. https://doi.org/10.35609/jmmr.2020.5.4(4)
Social Gratification and Second-Hand Fashion: An Exploratory Study of Luxury Brand Watches in Thailand
Author(s): Songporn Hansanti
Affiliation: Kasetsart University, Sakonnakhon, Thailand
Keywords: Second-Hand Luxury Brand Watch, Social Gratification, Thailand
DOI
10.35609/jmmr.2022.7.2(2)
Received: April 13, 2022 |
Accepted: June 30, 2022
Type of Paper: Empirical | Vol. 7(2) Page: 66 ¨C 78
Reference to this paper should be made as follows: Hansanti, P. (2022). Social Gratification and Second-Hand Fashion: An Exploratory Study of Luxury Brand Watches in Thailand, J. Mgt. Mkt. Review, 7(2), 66 ¨C 78. https://doi.org/10.35609/jmmr.2022.7.2(2)