Do Millennials Believe in Food Vlogger Reviews? A Study of Food Vlogs as a Source of Information
Author(s): Vita Briliana, Wasisto Ruswidiono, Tita Deitiana
Affiliation: Trisakti School of Management, Kyai Tapa 20 Grogol, 11440, West Jakarta, Indonesia
Keywords: Perceived Benefit; Mobile App Usefulness; Perceived Enjoyment; Attitude; Intention to Use Food Vlogger Reviews; YouTube; Millennial.
DOI
10.35609/jmmr.2020.5.3(5)
Received: July 22, 2020 |
Accepted: September 30, 2020
Type of Paper: Empirical | Vol. 5(3) Page: 170 – 178
Reference to this paper should be made as follows: Briliana, V; Ruswidiono, W; Deitiana, T. 2020. Do Millennials believe in food vlogger reviews? A study of food vlogs as a source of information, J. Mgt. Mkt. Review 5(3) 170 – 178. https://doi.org/10.35609/jmmr.2020.5.3(5)
Gen Z Switching Behaviour in Indonesia Smartphone Industry
Author(s): Timotius, Klemens W. Prasastyo
Affiliation: Trisakti School of Management, Jl. Kyai Tapa No.20, 11440, Jakarta, Indonesia
Keywords: Product Consumption Values; Satisfaction; Brand Commitment; Brand Switching Behaviour; Gen Z; Smartphone
DOI
10.35609/jmmr.2020.5.4(8)
Received: October 27, 2020 |
Accepted: December 31, 2020
Type of Paper: Empirical | Vol. 5(4) Page: 260 – 266
Reference to this paper should be made as follows: Timotius, Prasastyo, K.W. (2020). Gen Z Switching Behaviour in Indonesia Smartphone Industry, J. Mgt. Mkt. Review, 5(4) 260 – 266. https://doi.org/10.35609/jmmr.2020.5.4(8)