The Effect of Productivity and Innovation on the Competitiveness of Batik SMEs in West Java Indonesia
Author(s): Yana Hendayana, Suryana
Affiliation: Universitas Pendidikan Indonesia, Universitas Widyatama, Bandung, Indonesia
Keywords: Productivity; Innovation; Competitiveness; Batik; Small and Medium Enterprises.
DOI
10.35609/jmmr.2020.4.1(3)
Received: January 11, 2018 |
Accepted: March 04, 2019
Type of Paper: Empirical | Vol. 4(1) Page: 19 – 26
Reference to this paper should be made as follows: Hendayana, Y; Suryana. 2019. The Effect of Productivity and Innovation on the Competitiveness of Batik SMEs in West Java Indonesia, J. Mgt. Mkt. Review 4(1) 19 – 26. https://doi.org/10.35609/jmmr.2019.4.1(3)
Cooperative Sustainability Analysis from The Perspective of Entrepreneurial Personality and Entrepreneurial Intention
Author(s): Artarina D. A. Samoedra
Affiliation: Widyatama University & Universitas Pendidikan Indonesia, Bandung, Indonesia
Keywords: Cooperative; Sustainability; Entrepreneurial Personality; Entrepreneurial Intention.
Received: September 14, 2016 |
Accepted: December 11, 2016
Type of Paper: Empirical | Vol. 1(1) Page: 57 – 62
The Effectiveness of Information Architecture Design towards Brand Equity
Author(s): Bunga Indah Bayunitri and Savitri Putri
Affiliation: Widyatama University, Bandung, Indonesia
Keywords: Application; Brand Equity; Effectiveness; Information Architecture Design; Online Service; Transportation.
Received: January 21, 2017 |
Accepted: March 17, 2017
Type of Paper: Empirical | Vol. 2(1) Page: 38 – 42
Analysis of The Effect of Digital Word of Mouth (WOM) Marketing To Customer Purchase Decision
Author(s): Bunga Indah Bayunitri , Fitri Nuraeni and Nenden Desi
Affiliation: Widyatama University, Bandung, Indonesia
Keywords: Digital Word of Mouth; Dusun Bambu; Marketing; Purchase Decision; Tourism.
Received: February 7, 2017 |
Accepted: July 13, 2017
Type of Paper: Empirical | Vol. 2(3) Page: 96-100
Digital Video as a Promotional Media and Brand Equity of a Product That has an Influence on Consumer Buying Interest (A Research of Social Media Active Users)
Author(s): Ayuningtyas Yuli Hapsari
Affiliation: Universitas Widyatama, Indonesia
Keywords: Digital Video; Promotion; Brand Equity; Consumer Buying Interest; Social Media.
Received: February 2, 2017 |
Accepted: June 12, 2017
Type of Paper: Empirical | Vol. 2(3) Page: 101-107