Greenwashing and Its Impact on Consumer Confidence – Case Study of Slovak Republic
Author(s): Jana Kliestikova and Margareta Nadanyiova
Affiliation: Faculty of Operation and Economics of Transport and Communications, University of Zilina, Slovak Republic
Keywords: Green Marketing; Greenwashing; Corporate Social Responsibility; Consumer Confidence
Received: January 7, 2017 |
Accepted: March 5, 2017
Type of Paper: Review | Vol. 2(1) Page: 8 – 14
Green Marketing vs. Greenwashing. How to protect against Negative Impact of Greenwashing?
Author(s): Margareta Nadanyiovaand Jana Kliestikova
Affiliation: Faculty of Operation and Economics of Transport and Communications, University of Zilina, Slovak Republic
Keywords: Green Marketing; Greenwashing; Eco-friendly; Social Responsibility; Environment.
Received: January 22, 2017 |
Accepted: March 18, 2017
Type of Paper: Review | Vol. 2(1) Page: 53 – 58