Consumer Behavior in the Process of Buying Fashion Products: a Study of Generational Differences in Terms of Shopping Channel Preferences
Author(s): Richard Fedorko, Radovan Bačík, Mária Oleárová
Affiliation: Faculty of Management and Business, University of Presov, Konštantínová 16, 080 01 Prešov, Slovakia
Keywords: Consumer Behavior; Shopping Channel; Cross-Channel; Showrooming; Webrooming.
DOI
10.35609/jmmr.2022.7.1(1)
Received: January 13, 2022 |
Accepted: March 31, 2022
Type of Paper: Empirical | Vol. 7(1) Page: 01 – 12
Reference to this paper should be made as follows: Oleárová, M; Bačík, R; Fedorko, R. (2022). Consumer Behavior in the Process of Buying Fashion Products: a Study of Generational Differences in Terms of Shopping Channel Preferences, J. Mgt. Mkt. Review, 7(1), 01 – 12. https://doi.org/10.35609/jmmr.2022.7.1(1)
ROPO and Reverse ROPO Effect in Gender-Generation Characteristics
Author(s): Richard Fedorko, Radovan Bačík, Martin Rigelský, Mária Oleárová
Affiliation: Faculty of management, University of Presov, Konštantínová 16, 080 01 Prešov, Slovakia
Keywords: Customer Behaviour; ROPO; Purchase Channel; Association Analysis; Gender; Generation
DOI
10.35609/jmmr.2020.6.1(3)
Received: December 20, 2020 |
Accepted: March 31, 2021
Type of Paper: Empirical | Vol. 6(1) Page: 24 – 35
Reference to this paper should be made as follows: Fedorko, R; Bačík, R; Rigelský, M; Oleárová, M. (2021). ROPO and Reverse ROPO Effect in Gender-Generation Characteristics, Journal of Management and Marketing Review, 6(1) 24 – 35. https://doi.org/10.35609/jmmr.2021.6.1(3)
Brand Engagement in the Light of Post Content Type on the Facebook Platform in the Selected Industry
Author(s): Ing. Ľudovít Nastišin, Mgr. Richard Fedorko, Radovan Bačík, Mgr. Martin Rigelský
Affiliation: Faculty of management, University of Prešov, Slovakia
Keywords: Engagement; Content type; Facebook; Airlines; Analysis.
DOI
10.35609/jmmr.2020.6.1(4)
Received: December 12, 2020 |
Accepted: March 31, 2021
Type of Paper: Empirical | Vol. 6(1) Page: 36 – 43
Reference to this paper should be made as follows: Nastišin, L; Fedorko, R; Bačík, R; Rigelský, M. (2021). Brand engagement in the light of post content type on the Facebook platform in the selected industry, Journal of Management and Marketing Review, 6(1) 36 – 43. https://doi.org/10.35609/jmmr.2021.6.1(4)