Global Academy of Training and Research Journal

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DOI 10.35609/jber.2017.2.1(9)

Reference to this paper should be made as follows: Sakti, I.W; Dalimunthe, G.P. (2017). Innovation Capability and Customer Relationship Management in Building Competent Young Entrepreneurs, J. Bus. Econ. Review, 2 (1): 72 – 75. https://doi.org/10.35609/jber.2017.2.1(9)

Received: January 23, 2017 | Accepted: March 20, 2017

Innovation Capability and Customer Relationship Management in Building Competent Young Entrepreneurs
Intan Widuri Sakti and Gallang Perdana Dalimunthe
Intan Widuri Sakti and Gallang Perdana Dalimunthe Abstract

Objective - The study aims to learn effect ofInnovation Capability and Customer Relationship Management on young entrepreneur's competency.

Methodology/Technique - Questionnaire used for the data collection in this study. The sampling method is probability sampling with simple random sampling technique. The population is all the Marketing students' year 2012, and the calculated sampling is 100 respondents

Findings - From the analysis and explanation using SEM, it is found that Innovation Capability and CRM have a big influence towards young entrepreneurs. Those variables also stimulate them to sharpen their business intuition.

Novelty - The study proves importance of Innovation Capability and CRM on development of entrepreneurs.

Type of Paper: Empirical

Keywords: Innovation Capability; CRM;Young Entrepreneurs; Structural Equation Modelling; SEM.

JEL Classification: L26, O32.

Price: USD 25