Author(s): Wan Annisa Sofia Wan Kamaruddin

Affiliation: International Islamic University Malaysia, 53100, Kuala Lumpur, Malaysia

Keywords: For-profit religious-affiliated companies (FPRCs); Direct appeal; Indirect appeal; Islamic Business Law; Halal

Received: February 10, 2026 | Accepted: June 30, 2026

Type of Paper: Review | Vol. 11(2) Page: 55 – 62

Reference to this paper should be made as follows: Kamaruddin, W.A.S.W. (2026). Can we serve both God and Money? The role of indirect appeal and its limitation: A Review from Islamic Perspectives, J. Mgt. Mkt. Review, 11(2), 55 – 62. https://doi.org/10.35609/jmmr.2026.11.2(1)

Author(s): Noor Aida Md Noor , Ainul Mohsein Abdul Mohsin

Affiliation: School of Management, USM, 11800, Penang, Malaysia

Keywords: Ethical Leadership; Governance in Education; Human Governance; Integrity and Accountability; School Leadership

Received: February 11, 2026 | Accepted: June 30, 2026

Type of Paper: Empirical | Vol. 11(2) Page: 63 – 68

Reference to this paper should be made as follows: Noor, N.A.M, Mohsin, A.M.A. (2026). Promoting Ethical Leadership in School Leaders Through Human Governance, J. Mgt. Mkt. Review, 11(2), 63 – 68. https://doi.org/10.35609/jmmr.2026.11.2(2)

Author(s): Wu Yanzhou, Thoo Ai Chin

Affiliation: Faculty of Management, Universiti Teknologi Malaysia, 81310 Skudai, Malaysia.

Keywords: Impulse Buying; Live-streaming Platform; Browsing; E-commerce

Received: February 12, 2026 | Accepted: June 30, 2026

Type of Paper: Review | Vol. 11(2) Page: 69 – 75

Reference to this paper should be made as follows: Yanzhou, W, Chin, T.A. (2026). Literature Review on the Moderating Effect of Celebrity Endorser toward Browsing and Impulse Buying Behavior in Live-Streaming Market, J. Mgt. Mkt. Review, 11(2), 69 – 75. https://doi.org/10.35609/jmmr.2026.11.2(3)

Author(s): Hong Yi Li, Ai Chin Thoo, Yan Yee Chan and Lo Ying Tuan

Affiliation: Universiti Teknologi Malaysia, Malaysia
XJTLU Entrepreneur College, Xi'an Jiatong-Liverpool University, China

Keywords: AI Chatbot, Service quality, Customer loyalty

Received: February 10, 2026 | Accepted: June 30, 2026

Type of Paper: Empirical | Vol. 11(2) Page: 76 – 98

Reference to this paper should be made as follows: Li, H.Y, Thoo, A.C, Chan, Y.Y, Tuan, L.Y. (2026). Examining the Impact of AI Chatbot Service Quality Adoption on Customer Loyalty in the Food Service Sector, J. Mgt. Mkt. Review, 11(2), 76 – 98. https://doi.org/10.35609/jmmr.2026.11.2(4)