Author(s): Ilzar Daud, Nur Afifah

Affiliation: Management Study Program, Faculty of Economics and Business, Universitas Tanjungpura, 78124, Pontianak Indonesia

Keywords: Transformational Leadership Style; Organizational Commitment; Job Performance.

Received: March 11, 2019 | Accepted: June 19, 2019

Type of Paper: Empirical | Vol. 4(2) Page: 100-106

Reference to this paper should be made as follows: Afifah, Ilzar D. N. (2019). The Relationship between Leadership Style and Employee Outcomes: The Mediating Role of Organizational Commitment, J. Mgt. Mkt. Review, 4 (2): 100 – 106 https://doi.org/10.35609/jmmr.2019.4.2(1)

Author(s): Daisy Mui Hung Kee, Sabai Khin

Affiliation: School of Management, Universiti Sains Malaysia, 11800, Penang, Malaysia

Keywords: Start-up Support; Start-up Success; Human Capital; Social Capital; Malaysia.

Received: March 11, 2019 | Accepted: June 18, 2019

Type of Paper: Review | Vol. 4(2) Page: 107-114

Reference to this paper should be made as follows: Kee, D. M. H.; Khin, S. (2019). Human Capital and Social Capital as Moderators of Start-up Support and Start-up Success, J. Mgt. Mkt. Review, 4 (2): 107 – 114 https://doi.org/10.35609/jmmr.2019.4.2(2)

Author(s): Andreas Samudro, Ujang Sumarwan, Megawati Simanjuntak, Eva Z Yusuf

Affiliation: Graduate School of Management and Business, Bogor Agricultural University, Indonesia
Department of Family and Consumer Science, Graduate School of Management and Business, Bogor Agricultural University, Indonesia

Keywords: Satisfaction; Commitment; Switching Cost; Loyalty; B2B Relationship.

Received: March 5, 2019 | Accepted: June 19, 2019

Type of Paper: Empirical | Vol. 4(2) Page: 115-125

Reference to this paper should be made as follows: Samudro, A.; Sumarwan, U.; Simanjuntak, M.; Yusuf, E. Z. (2019). How Commitment, Satisfaction, and Cost Fluctuations Influence Customer Loyalty, J. Mgt. Mkt. Review, 4 (2): 115 – 125 https://doi.org/10.35609/jmmr.2019.4.2(3)

Author(s): Andrés Fernando Zapata-Ramírez, Carlos Alberto Rodríguez-Romero

Affiliation: Faculty of Economic Sciences, Universidad Nacional de Colombia, Carrera 45 # 26-85 Postcode 11001, Bogotá, Colombia
Faculty of Economic Sciences, Universidad Nacional de Colombia, Carrera 45 # 26-85 Postcode 11001, Bogotá, Colombia

Keywords: Epistemology; Praxeology; Evidence-based Management; Critical Performativity; Critical Management Studies.

Received: March 15, 2019 | Accepted: June 19, 2019

Type of Paper: Review. | Vol. 4(2) Page: 126-132

Reference to this paper should be made as follows: Ramirez, A. F. Z.; Romero, C. A. R. (2019). Scientific Knowledge in Management and its Praxeology, J. Mgt. Mkt. Review, 4 (2): 126 – 132 https://doi.org/10.35609/jmmr.2019.4.2(4)

Author(s): Nor Azimah Kamaruddin, Amily Fikry, Lennora Putit

Affiliation: Faculty of Business Management, Universiti Teknologi MARA, 40450 Shah Alam, Selangor, Malaysia

Keywords: Attitudinal; Factors; Social; Content; Source; Viral Advertisement; Viral Behaviour.

Received: March 11, 2019 | Accepted: June 18, 2019

Type of Paper: Review | Vol. 4(2) Page: 133-139

Reference to this paper should be made as follows: Kamaruddin, N. A.; Fikry, A.; Putit, L. (2019). Viral advertisement: Conceptualisation of factors affecting viral behaviour, J. Mgt. Mkt. Review, 4 (2): 133 – 139 https://doi.org/10.35609/jmmr.2019.4.2(5)

Author(s): Vijay Victor, Maria Fekete-Farkas, Zoltan Lakner

Affiliation: Doctoral School of Management and Business Administration, Szent Istvan University, Godollo 2100, Hungary
Faculty of Economics and Social Sciences, Szent Istvan University, Godollo 2100, Hungary
Doctoral School of Management and Business Administration, Szent Istvan University, Godollo 2100, Hungary

Keywords: Personalised Pricing; E-Commerce; Consumer Behaviour; Price Discrimination, PLS SEM.

Received: March 21, 2019 | Accepted: June 19, 2019

Type of Paper: Empirical | Vol. 4(2) Page: 140-148

Reference to this paper should be made as follows: Victor, V.; Farkas, M. F.; Lakner, Z. (2019). Consumer Attitude and Reaction towards Personalised Pricing in the E-Commerce Sector, J. Mgt. Mkt. Review, 4 (2): 140 – 148 https://doi.org/10.35609/jmmr.2019.4.2(6)

Author(s): Setyani Dwi Lestari, Mariah, Heni Iswanti, Umbar Riyanto

Affiliation: Budi Luhur University, Jl. Ciledug Raya, Petukangan Utara, 12260, Jakarta Selatan, Indonesia

Keywords: Product; Service; Customer Satisfaction; Word of Mouth Behavior.

Received: March 24, 2019 | Accepted: June 17, 2019

Type of Paper: Empirical | Vol. 4(2) Page: 149-156

Reference to this paper should be made as follows: Lestari, S. D.; Mariah, Iswanti, H.; Riyanto. U. (2019). The Effect of Product, Service, and Customer Satisfaction on Word-of-Mouth Behavior, J. Mgt. Mkt. Review, 4 (2): 149 – 157 https://doi.org/10.35609/jmmr.2019.4.2(7)