GATR Journal of Management and Marketing Review (JMMR)
Vol. 5 (3) July - Sep. 2020
Issue DOI: 10.35609/jmmr.2020.5.3
Examining the Reasons behind the Successes and Failures of New Products: A Study of New Product Performances in Training Division of XYZ Management
Author(s): Pepey Riawati Kurnia
Affiliation: PPM School of Management, Menteng Raya Street No. 9 – 19, 10340, Jakarta, Indonesia
Keywords: New Product Performance; New Product Development Process; Sales Manager; Telemarketer.
Received: June 10, 2020 | Accepted: September 30, 2020
Type of Paper: Empirical | Vol. 5(3) Page: 129 – 140 | Citation: 0
Reference to this paper should be made as follows: Kurnia, P.R. 2020. Examining the Reasons behind the Successes and Failures of New Products: A Study of New Product Performances in Training Division of XYZ Management, J. Mgt. Mkt. Review 5(3) 129 – 140. https://doi.org/10.35609/jmmr.2020.5.3(1)
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A Perspective on the Application of Kapferer's Brand Identity Prism in the Branding Process of Hearing Aid Retail Companies
Author(s): Florian Ross
Affiliation: Kapósvar University, Doctoral School in Management and Organizational Sciences, Guba Sándor u. 40, 7400 Kapósvar, Hungary
Keywords: Branding; Marketing; Hearing Healthcare; Kapferer´s Brand Identity Prism.
Received: June 15, 2020 | Accepted: September 30, 2020
Type of Paper: Secondary Article – Editorial / Perspective Piece. | Vol. 5(3) Page: 141 – 146 | Citation: 0
Reference to this paper should be made as follows: Ross, F. 2020. A Perspective on the Application of Kapferer's Brand Identity Prism in the Branding Process of Hearing Aid Retail Companies, J. Mgt. Mkt. Review 5(3) 141 – 146. https://doi.org/10.35609/jmmr.2020.5.3(2)
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Study of Profile and Segmentation of Shopping Style of Indonesian
Author(s): Arief Helmi, Yuyus Sudarma
Affiliation: University of Padjadjaran, Jl Dipatiukur 35, Bandung, Indonesia
Keywords: Market Segmentation; Recreational Shopper; Shopping Style; Utilitarian Shopper.
Received: June 12, 2020 Accepted: September 30, 2020
Type of Paper: Empirical | Vol. 5(3) Page: 147 – 154 | Citation: 0
Reference to this paper should be made as follows: Helmi, A; Sudarma, Y. 2020. Study of Profile and Segmentation of Shopping Style of Indonesian, J. Mgt. Mkt. Review 5(3) 147 – 154. https://doi.org/10.35609/jmmr.2020.5.3(3)
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Factors Influencing Users' Behavioral Intention to Reuse Mobile Financial Services in Bangladesh
Author(s): Md. Rizvi Khan, Dr. Sirion Chaipoopirutana
Affiliation: Graduate School of Business Assumption University, Bangkok, Thailand
Keywords: bKash; Bangladesh; Mobile Banking; Behavioral Intentions; Reuse; Mobile Financial Services.
Received: June 12, 2020 Accepted: September 30, 2020
Type of Paper: Empirical | Vol. 5(3) Page: 155 – 169 | Citation: 0
Reference to this paper should be made as follows: Khan, M.R; Chaipoopirutana, S. 2020. Factors Influencing Users' Behavioral Intention to Reuse Mobile Financial Services in Bangladesh, J. Mgt. Mkt. Review 5(3) 155 – 169. https://doi.org/10.35609/jmmr.2020.5.3(4)
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Do Millennials Believe in Food Vlogger Reviews? A Study of Food Vlogs as a Source of Information
Author(s): Vita Briliana, Wasisto Ruswidiono, Tita Deitiana
Affiliation: Trisakti School of Management, Kyai Tapa 20 Grogol, 11440, West Jakarta, Indonesia
Keywords: Perceived Benefit; Mobile App Usefulness; Perceived Enjoyment; Attitude; Intention to Use Food Vlogger Reviews; YouTube; Millennial.
Received: July 22, 2020 Accepted: September 30, 2020
Type of Paper: Empirical | Vol. 5(3) Page: 170 – 178 | Citation: 0
Reference to this paper should be made as follows: Briliana, V; Ruswidiono, W; Deitiana, T. 2020. Do Millennials believe in food vlogger reviews? A study of food vlogs as a source of information, J. Mgt. Mkt. Review 5(3) 170 – 178. https://doi.org/10.35609/jmmr.2020.5.3(5)
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The Influence of Knowledge Management Processes on Intellectual Capital and Innovation Performance
Author(s): Wendra Wendra, Fadhliah M. Alhadar
Affiliation: PPM School of Management, Jalan Menteng Raya No. 9, 10340, Jakarta, Indonesia
Khairun University, Jalan Pertamina Kampus II Unkhair, Gambesi, ‎97719, Ternate, Indonesia
Keywords: Knowledge Management Processes; Intellectual Capital; Innovation Performance; Small and Medium Enterprises; Wearing Apparel Companies.
Received: June 10, 2020 Accepted: September 30, 2020
Type of Paper: Empirical | Vol. 5(3) Page: 179 – 187 | Citation: 0
Reference to this paper should be made as follows: Wendra, W. and Alhadar, F.M. 2020. The Influence of Knowledge Management Processes on Intellectual Capital and Innovation Performance, J. Mgt. Mkt. Review 5(3) 179 – 187. https://doi.org/10.35609/jmmr.2020.5.3(6)
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How Self-Expressive Brands Influence Brand Love and Brand Advocacy: A Study on Social Media
Author(s): Sarah Dwi Septyani, Yeshika Alversia
Affiliation: Faculty of Economics and Business, Universitas Indonesia, 16424, Depok, Indonesia
Keywords: Brand Advocacy; Word of Mouth; Brand Love; Social Media; Self-expressive Brands.
Received: June 15, 2020 Accepted: September 30, 2020
Type of Paper: Empirical | Vol. 5(3) Page: 188 – 196 | Citation: 0
Reference to this paper should be made as follows: Septyani,S.D; Alversia, Y. 2020. How Self-Expressive Brands Influence Brand Love and Brand Advocacy: A Study on Social Media, J. Mgt. Mkt. Review 5(3) 188 – 196. https://doi.org/10.35609/jmmr.2020.5.3(7)
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