GATR Journal of Management and Marketing Review (GATR JMMR)
Vol.6(1) JAN-MAR 2021
Issue DOI: 10.35609/jmmr.2021.6.1
Work Engagement of Public Elementary School Teachers and Organizational Support
Author(s): Runato A. Basañes, Junelene May C. Dagol
Affiliation: University of Antique, Sibalom, Antique, Philippines
Department of Education, San Jose District, Schools Division of Antique, Philippines
Keywords: Community Involvement; Organizational Support; Professional Growth and Development; Student Outcomes; Teaching-learning Process; Work Engagement
Received: December 12, 2020 | Accepted: March 31, 2021
Type of Paper: Empirical | Vol. 6(1) Page: 01 – 15 | Citation: 0
Reference to this paper should be made as follows: Basañes, R.A; Dagol, J.M.C. (2021). Work Engagement of Public Elementary School Teachers and Organizational Support, Journal of Management and Marketing Review, 6(1) 01 – 15. https://doi.org/10.35609/jmmr.2021.6.1(1)
|
Factors affecting Brand Loyalty on Green Product Consumption
Author(s): Sirinna Khamtanet, Premruedee Jitkuekul
Affiliation: Kasetsart University, Sakonnakhon, Thailand
Keywords: Brand Engagement; Brand Trust; Green Products; Loyalty; Structural Equation Modelling; Customer Buying Process; Brand Loyalty.
Received: December 19, 2020 | Accepted: March 31, 2021
Type of Paper: Empirical | Vol. 6(1) Page: 16 – 23 | Citation: 0
Reference to this paper should be made as follows: Khamtanet, Jitkuekul, P. (2021). Factors affecting Brand Loyalty on Green Product Consumption, Journal of Management and Marketing Review, 6(1) 16 – 23. https://doi.org/10.35609/jmmr.2021.6.1(2)
|
ROPO and Reverse ROPO Effect in Gender-Generation Characteristics
Author(s): Richard Fedorko, Radovan Bačík, Martin Rigelský, Mária Oleárová
Affiliation: Faculty of management, University of Presov, Konštantínová 16, 080 01 Prešov, Slovakia
Keywords: Customer Behaviour; ROPO; Purchase Channel; Association Analysis; Gender; Generation
Received: December 20, 2020 Accepted: March 31, 2021
Type of Paper: Empirical | Vol. 6(1) Page: 24 – 35 | Citation: 0
Reference to this paper should be made as follows: Fedorko, R; Bačík, R; Rigelský, M; Oleárová, M. (2021). ROPO and Reverse ROPO Effect in Gender-Generation Characteristics, Journal of Management and Marketing Review, 6(1) 24 – 35. https://doi.org/10.35609/jmmr.2021.6.1(3)
|
Brand Engagement in the Light of Post Content Type on the Facebook Platform in the Selected Industry
Author(s): Ing. Ľudovít Nastišin, Mgr. Richard Fedorko, Radovan Bačík, Mgr. Martin Rigelský
Affiliation: Faculty of management, University of Prešov, Slovakia
Keywords: Engagement; Content type; Facebook; Airlines; Analysis.
Received: December 12, 2020 Accepted: March 31, 2021
Type of Paper: Empirical | Vol. 6(1) Page: 36 – 43 | Citation: 0
Reference to this paper should be made as follows: Nastišin, L; Fedorko, R; Bačík, R; Rigelský, M. (2021). Brand engagement in the light of post content type on the Facebook platform in the selected industry, Journal of Management and Marketing Review, 6(1) 36 – 43. https://doi.org/10.35609/jmmr.2021.6.1(4)
|
Developing Self-Regulating Actors in the Pre-Digital Organization
Author(s): Nopriadi Saputra, Reni Hindriari
Affiliation: Binus Business School, Bina Nusantara University, 11480, Jakarta, Indonesia
Universitas Pamulang, 15471, Jakarta, Indonesia
Keywords: Corporate Culture; Self-Regulated; Leadership; Digital Competence
Received: December 22, 2020 Accepted: March 31, 2021
Type of Paper: Empirical | Vol. 6(1) Page: 44 – 55 | Citation: 0
Reference to this paper should be made as follows: Saputra, N; Hindriari, R. (2021). Developing Self-Regulating Actors in the Pre-Digital Organization, Journal of Management and Marketing Review, 6(1) 44 – 55. https://doi.org/10.35609/jmmr.2021.6.1(5)
|
Islamic Human Resource Management and Turnover Intention among Employees of an Islamic Religious Council
Author(s): Muhamad Khalil Omar, Nor Aidillah Jamhari, Yusmazida Mohd Yusoff
Affiliation: Faculty of Business and Management, Universiti Teknologi MARA, Selangor, Malaysia
Faculty of Business and Management, Universiti Teknologi MARA, 40450 Shah Alam, Selangor, Malaysia
Keywords: Turnover Intention; Islamic Human Resources Management (iHRM); Islamic Staffing; Islamic Human Resources Management (iHRD); Islamic Performance Management; Islamic Compensation
Received: December 21, 2020 Accepted: March 31, 2021
Type of Paper: Empirical | Vol. 6(1) Page: 56 – 64 | Citation: 0
Reference to this paper should be made as follows: Omar, M.K; Jamhari, N.A; Yusoff, Y.M. (2021). Islamic Human Resource Management and Turnover Intention among Employees of an Islamic Religious Council, Journal of Management and Marketing Review, 6(1) 56 – 64. https://doi.org/10.35609/jmmr.2021.6.1(6)
|
Assessing SME Perceptions of Using Green Social Media Marketing
Author(s): Shelley B Beck, Ayanda P Deliwe, Elroy E Smith
Affiliation: Oxford Brookes University, Headington Campus, Oxford, OX3 0BP, United Kingdom.
Nelson Mandela University, University Way, Summerstrand, 6031, Port Elizabeth, South Africa.
Keywords: Green marketing; social media marketing; green initiatives; social media; SME's
Received: December 27, 2020 Accepted: March 31, 2021
Type of Paper: Empirical | Vol. 6(1) Page: 65 – 72 | Citation: 0
Reference to this paper should be made as follows: Beck, S.B; Deliwe, A.P; Smith, E.E. (2021). Assessing SME Perceptions of Using Green Social Media Marketing, Journal of Management and Marketing Review, 6(1) 65 – 72. https://doi.org/10.35609/jmmr.2021.6.1(7)
|
The Impact of Culture on Impulse Buying Behavior in Bangladesh
Author(s): Fairuz Chowdhury, Melita Mehjabeen
Affiliation: Institute of Business Administration, University of Dhaka, Dhaka -1000, Dhaka, Bangladesh
Keywords: Impulse Buying Behavior; Culture; Emerging Economy; Bangladesh; Hofstede
Received: December 24, 2020 Accepted: March 31, 2021
Type of Paper: Empirical | Vol. 6(1) Page: 73 – 85 | Citation: 0
Reference to this paper should be made as follows: Chowdhury, F; Mehjabeen, M. (2021). The Impact of Culture on Impulse Buying Behavior in Bangladesh, Journal of Management and Marketing Review, 6(1) 73 – 85. https://doi.org/10.35609/jmmr.2021.6.1(8)
|
Online Relationship Marketing and Customer Loyalty Based on Signalling Theory
Author(s): Wenny Pebrianti, Wenseslaus Tanwira, Ahmadi
Affiliation: Universitas Tanjungpura, 78124, Pontianak, Indonesia
Universitas Nahdlatul Ulama Kalimantan Barat, 78391, Kubu Raya, Indonesia
Keywords: Engagement; Interactivity; Online Trust; Customer Loyalty; Signalling Theory
Received: December 12, 2020 Accepted: March 31, 2021
Type of Paper: Empirical | Vol. 6(1) Page: 86 – 93 | Citation: 0
Reference to this paper should be made as follows: Pebrianti, W; Tanwira, W; Ahmadi. (2021). Online Relationship Marketing to Customer Loyalty Based on Signalling Theory, Journal of Management and Marketing Review, 6(1) 86 – 93. https://doi.org/10.35609/jmmr.2021.6.1(9)
|
   Call for Papers | Journal Policy & Ethics | Copyright & Conflict of Interest | Subscribe GATR Journals | Site Map | Contact Us