GATR Journal of Management and Marketing Review (GATR JMMR)
VOL. 6 (4) OCTOBER - DECEMBER 2021
Issue DOI: 10.35609/jmmr.2021.6.4
Generation Y students' purchase behaviourtoward organic foods in South Africa
Author(s): Kirsty-Lee Sharp, Costa Synodinos
Affiliation: North-West University, Hendrik van Eck Boulevard, 1911, Vanderbijlpark, South Africa
Keywords: Organic Foods; Purchase Behaviour; Generation Y, South Africa.
Received: September 29, 2021 | Accepted: December 31, 2021
Type of Paper: Empirical | Vol. 6(4) Page: 202 – 212
Reference to this paper should be made as follows: Sharp, K.L; Synodinos, C. (2021). Generation Y students' purchase behaviour toward organic foods in South Africa, J. Mgt. Mkt. Review, 6(4) 202 – 212.https://doi.org/10.35609/jmmr.2021.6.4(1)
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Consumer Purchase Intention for Organic Personal Care Product
Author(s): Tan Pei Kian , Lim Hui Chia
Affiliation: Multimedia University, Malacca, Malaysia
Keywords: Purchase Intention; Organic Product; Organic Personal Care Product; Green Environment.
Received: September 25, 2021 | Accepted: December 31, 2021
Type of Paper: Empirical | Vol. 6(4) Page: 213 – 221
Reference to this paper should be as follows: Kian, T.P; Chia, L.H. (2021). Consumer Purchase Intention for Organic Personal Care Product, J. Mgt. Mkt. Review, 6(4) 213 – 221.https://doi.org/10.35609/jmmr.2021.6.4(2)
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VUCA: A Bibliometric Analysis of published literatures using R
Author(s): Mohammad Noorizzuddin Nooh
Affiliation: Faculty of Economics and Muamalat, Universiti Sains Islam Malaysia, 71800 Nilai, Negeri Sembilan, Malaysia
Keywords: VUCA; Volatility; Uncertainty; Complexity; Ambiguity; Bibliometric; R; Management
Received: September 30, 2021 | Accepted: December 31, 2021
Type of Paper: Empirical | Vol. 6(4) Page: 222 – 234
Reference to this paper should be made as follows: Nooh, M.N. (2021). VUCA: A Bibliometric Analysis of published literatures using R, J. Mgt. Mkt. Review, 6(4) 222 – 234.https://doi.org/10.35609/jmmr.2021.6.4(3)
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The Effect of Brand Page Commitment, Brand Awareness, Electronic Word Of Mouth and Brand Image on Purchase Intention of Xiaomi Smartphone on Social Media
Author(s): Nora Andira Brabo, Andri Irmawan Karif, Setyani Dwi Lestari, Agus Sriyanto
Affiliation: Budi Luhur University, Jl. Ciledug Raya, Petukangan Utara, 12260, Jakarta Selatan, Indonesia
Keywords: Brand Page Commitment; Brand Awareness; Electronic WOM; Brand Image; Purchase Intention
Received: September 30, 2021 | Accepted: December 31, 2021
Type of Paper: Empirical | Vol. 6(4) Page: 235 – 244
Reference to this paper should be made as follows: Brabo, N.A; Karif, A.I; Lestari, S.D; Sriyanto, A. (2021). The Effect of Brand Page Commitment, Brand Awareness, Electronic Word of Mouth and Brand Image on Purchase Intention of Xiaomi Smartphone on Social Media, J. Mgt. Mkt. Review, 6(4) 235 – 244. https://doi.org/10.35609/jmmr.2021.6.4(4)
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Gender Differences in the Perception of Selected Aspectsof Social Media as Part of Ecommerce Activities during a Pandemic
Author(s): Ľudovít Nastišin, Richard Fedorko, Radovan Bačík
Affiliation: University of Prešov, Faculty of Management, Prešov, Slovakia, Konštantínova 16, 08001
Keywords: Social Media; Ecommerce; Tourism; Pandemic; Differences; Analysis.
Received: September 26, 2021 | Accepted: December 31, 2021
Type of Paper: Empirical | Vol. 6(4) Page: 245 – 252
Reference to this paper should be made as follows: Nastišin, Ľ; Fedorko, R; Bačík, R. (2021). Gender Differences in the Perception of Selected Aspects of Social Media as Part of Ecommerce Activities during a Pandemic, J. Mgt. Mkt. Review, 6(4) 245 – 252.https://doi.org/10.35609/jmmr.2021.6.4(5)
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Impact on Leader's Emotional Intelligence on Turnover Intention: a Mediation role of Organization Commitment
Author(s): Sheikh Muhamad Hizam Sheikh Khairuddin, Syed Sardar Hussain
Affiliation: Universiti Kuala Lumpur Business School, Jalan Pesiaran Gurney, Kampung Datuk Keramat, 54000 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, Malaysia
Keywords: Emotional intelligence, Organizational Commitments, Turnover Intention, Pakistani Healthcare Sector.
Received: September 29, 2021 | Accepted: December 31, 2021
Type of Paper: Empirical | Vol. 6(4) Page: 253 – 269
Reference to this paper should be made as follows: Khairuddin, S.M.H.Z; Hussain, S.S. (2021). Impact on Leader's Emotional Intelligence on Turnover Intention: a Mediation role of Organization Commitment, J. Mgt. Mkt. Review, 6(4) 253 – 269.https://doi.org/10.35609/jmmr.2021.6.4(6)
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