GATR Journal of Management and Marketing Review (GATR JMMR)
VOL. 7 (1) JANUARY - MARCH 2022
Issue DOI: 10.35609/jmmr.2022.7.1
Consumer Behavior in the Process of Buying Fashion Products: a Study of Generational Differences in Terms of Shopping Channel Preferences
Author(s): Mária Oleárová, Radovan Bačík, Richard Fedorko
Affiliation: Faculty of Management and Business, University of Presov, Konštantínová 16, 080 01 Prešov, Slovakia
Keywords: Consumer Behavior; Shopping Channel; Cross-Channel; Showrooming; Webrooming.
Received: January 13, 2022 | Accepted: March 31, 2022
Type of Paper: Empirical | Vol. 7(1) Page: 01 – 12
Reference to this paper should be made as follows: Oleárová, M; Bačík, R; Fedorko, R. (2022). Consumer Behavior in the Process of Buying Fashion Products: a Study of Generational Differences in Terms of Shopping Channel Preferences, J. Mgt. Mkt. Review, 7(1), 01 – 12. https://doi.org/10.35609/jmmr.2022.7.1(1)
|
Implementation of Interior Branding in Retail Interior Design
Author(s): Sriti Mayang Sari, Poppy Firtatwentyna Nilasari, Purnama Esa Dora Tedjokoesoemo
Affiliation: Interior Design Department of Petra Christian University, Surabaya, Indonesia
Keywords: Commercial interiors; Interior Branding; Retail space; Commercial Space, Clear Vision, Unique Story, Energy.
Received: January 11, 2022 | Accepted: March 31, 2022
Type of Paper: Review | Vol. 7(1) Page: 13 – 22
Reference to this paper should be made as follows: Sari, S.M; Nilasari, P.F; Tedjokoesoemo, P.E.D. (2022). Implementation of Interior Branding in Retail Interior Design, J. Mgt. Mkt. Review, 7(1), 13 – 22. https://doi.org/10.35609/jmmr.2022.7.1(2)
|
Analysing the impact of green information system, green packaging, reverse logistics on logistics performance in the construction industry
Author(s): Marie Brinda Bikissa-Macongue, Elizabeth Chinomona
Affiliation: Vaal University of Technology, P Bag X021, 1900, Vanderbijlpark, South Africa
Keywords: Green supply chain management; Logistics performance; Reverse logistics; Green packaging, Green information system, Sustainability.
Received: January 15, 2022 | Accepted: March 31, 2022
Type of Paper: Empirical | Vol. 7(1) Page: 23 – 32
Reference to this paper should be made as follows: Macongue, M.B.B; Elizabeth, C. (2022). Analysing the impact of green information system, green packaging, reverse logistics on logistics performance in the construction industry, J. Mgt. Mkt. Review, 7(1), 23 – 32. https://doi.org/10.35609/jmmr.2022.7.1(3)
|
Human Capital and Two Factor Theories on Job Satisfaction
Author(s): Kanokwan Somrit , Dr. Suppanunta Romprasert
Affiliation: Srinakharinwirot University, 114 Sukhumvit 23, 10110, Bangkok, Thailand
Keywords: Human Capital, Job Satisfaction, Upskill – Reskill Management
Received: January 10, 2022 | Accepted: March 31, 2022
Type of Paper: Empirical | Vol. 7(1) Page: 33 – 41
Reference to this paper should be made as follows: Somrit, K; Romprasert, S. (2022). Human Capital and Two Factor Theories on Job Satisfaction, J. Mgt. Mkt. Review, 7(1), 33 – 41. https://doi.org/10.35609/jmmr.2022.7.1(4)
|
Resources Based View in Destination Image and Tourist Attitude Influence on Tourist Intention through Tourist Satisfaction to Visit Cultural Heritage in Indonesia
Author(s): Zulkarnain Siregar, Nurul Wardani Lubis, La Ane, Armin Rahmansyah Nasution
Affiliation: Universitas Negeri Medan, Indonesia
Keywords: RBV, Tourist Intention, Destination Image, Tourist Satisfaction, and tourist attitude.
Received: February 12, 2022 | Accepted: March 31, 2022
Type of Paper: Empirical | Vol. 7(1) Page: 42 – 53
Reference to this paper should be made as follows: Siregar, Z; Lubis, N.W; Ane, L; Nasution, A.R. (2022). Resources Based View in Destination Image and Tourist Attitude Influence on Tourist Intention through Tourist Satisfaction to Visit Cultural Heritage in Indonesia, J. Mgt. Mkt. Review, 7(1), 42 – 53. https://doi.org/10.35609/jmmr.2022.7.1(5)
|
   Call for Papers | Journal Policy & Ethics | Copyright & Conflict of Interest | Subscribe GATR Journals | Site Map | Contact Us