Author(s): Danie Ferreira, Marlé van Eyk

Affiliation: Nelson Mandela University, Port Elizabeth South Africa

Keywords: Political branding, Marketing, Politics, Qualitative, Hypothesised model

Received: October 10, 2023 | Accepted: December 31, 2023

Type of Paper: Empirical | Vol. 8(4) Page: 111 – 118

Reference to this paper should be made as follows: Ferreira, D; Eyk, M.V. (2023). Marketing Political Parties: Political Branding Elements and Voters' Preference: A Hypothesised Model, J. Mgt. Mkt. Review, 8(4), 111 – 118. https://doi.org/10.35609/jmmr.2023.8.4(1)

Author(s): Zhang Na, Sharul Azim Sharudin

Affiliation: City University Malaysia, Menara City, 8, Jalan 51a/223, 46100 Petaling Jaya, Selangor, Malaysia

Keywords: Batik; Cultural Heritage; Digitization and Globalization; Mixed Research Method; Qualitative Methods; Quantitative Methods; Cultural Genes; Digital Research.

Received: October 15, 2023 | Accepted: December 31, 2023

Type of Paper: Review | Vol. 8(4) Page: 119 – 128

Reference to this paper should be made as follows: Na, Z; Sharudin, S.A. (2023). Digital Exploration and Marketing Study of Cultural Genes in Batik Patterns from China and Malaysia, J. Mgt. Mkt. Review, 8(4), 119 – 128. https://doi.org/10.35609/jmmr.2023.8.4(2)

Author(s): Drishti Rupesh Jesrani , Ruksana Banu

Affiliation: Muscat College, PC 112, Muscat, Oman

Keywords: Employee well-being; Employee resilience; Psychological well-being; Social well-being; Flexible working arrangements; Oman.

Received: October 12, 2023 | Accepted: December 31, 2023

Type of Paper: Empirical | Vol. 8(4) Page: 129 – 136

Reference to this paper should be made as follows: Jesrani, D.R; Banu, R. (2023). Evaluating the impact of Well-being practice on Employee Resilience in Service Sectors, J. Mgt. Mkt. Review, 8(4), 129 – 136. https://doi.org/10.35609/jmmr.2023.8.4(3)

Author(s): Fazielah Mohamad , Norhasni Zainal Abiddin

Affiliation: National Defence University of Malaysia, 57000, Kuala Lumpur, Malaysia

Keywords: Emotional Well-being; Green Workplace; Human Resource Development; Spirituality; Restoration.

Received: October 16, 2023 | Accepted: December 31, 2023

Type of Paper: Empirical | Vol. 8(4) Page: 137 – 144

Reference to this paper should be made as follows: Mohamad, F; Abiddin, N.Z. (2023). Harmonizing Workplace Wellness: Exploring the Integration of Spirituality and Restoration in the Malaysian Public Sector – A Comprehensive Literature Review, J. Mgt. Mkt. Review, 8(4), 137 – 144. https://doi.org/10.35609/jmmr.2023.8.4(4)

Author(s): Kamila Ludwikowska , Anna Koszela

Affiliation: Wroclaw University of Science and Technology, wybrzeże Stanisława Wyspiańskiego 27, 50-370 Wrocław, Poland

Keywords: virtual assignments, virtual work, expatriates, HR practices, global mobility

Received: October 19, 2023 | Accepted: December 31, 2023

Type of Paper: Review | Vol. 8(4) Page: 145 – 157

Reference to this paper should be made as follows: Ludwikowska, K; Koszela, A. (2023). HR practices for international virtual assignments – review, challenges, and future discussion, J. Mgt. Mkt. Review, 8(4), 145 – 157. https://doi.org/10.35609/jmmr.2023.8.4(5)

Author(s):Ilma Nurul Rachmania , Gatot Yudoko , Mursyid Hasan Basri , Juangga Akbar

Affiliation: School of Business and Management, Bandung Institute of Technology, 40116, Bandung, Indonesia
Department of Public Health, Faculty of Medicine, Padjadjaran University, 40161, Bandung, Indonesia

Keywords: Healthcare Access, Service Ecosystem, Value Co-Creation, Healthcare Services, Primary Care

Received: October 16, 2023 | Accepted: December 31, 2023

Type of Paper: Empirical | Vol. 8(4) Page: 158 – 165

Reference to this paper should be made as follows: Rachmania, I.N; Yudoko, G; Basri, M.H; Akbar, J. (2023). Navigating the Service Ecosystem in Private Primary Care to Enhance Healthcare Accessibility Management, J. Mgt. Mkt. Review, 8(4), 158 – 165. https://doi.org/10.35609/jmmr.2023.8.4(6)

Author(s): Sara Slamić Tarade , Dijana Vuković

Affiliation: Zagreb University of Applied Sciences, Vrbik 8, 10000, Zagreb, Croatia
University of North, Jurja Križanića 31b, 42000, Varaždin, Croatia

Keywords: Brand, NLP Method, Text Analysis, Online Brand Management Strategies, Sports Footwear.

Received: October 17, 2023 | Accepted: December 31, 2023

Type of Paper: Empirical | Vol. 8(4) Page: 166 – 175

Reference to this paper should be made as follows: Tarade, S.S; Vuković, D. (2023). Discovering the Significance of Sports Footwear Brands through Text Analysis, J. Mgt. Mkt. Review, 8(4), 166 – 175. https://doi.org/10.35609/jmmr.2023.8.4(7)