GATR Journal of Management and Marketing Review (GATR JMMR)
VOL. 9 (1) JANUARY - MARCH 2024
Issue DOI: 10.35609/jmmr.2024.9.1
Drivers of banking consumers' cybersecurity behavior: Applying the extended protection motivation theory
Author(s): Canitgia Tambariki, Octavianie Bernadette Sondakh, Virgino Agassie Dondokambey, Evelyn Hendriana
Affiliation: BINUS Business School Master Program, Bina Nusantara University, Jakarta, Indonesia
BINUS Business School Doctor of Research in Management, Bina Nusantara University, Jakarta, Indonesia
Keywords: Cybersecurity behavior, Mobile banking, Perceived knowledge, Protection habit, protection Motivation theory (PMT).
Received: January 12, 2024 | Accepted: March 31, 2024
Type of Paper: Empirical | Vol. 9(1) Page: 01 – 12
Reference to this paper should be made as follows: Tambariki, C; Sondakh, O.B; Dondokambey, V.A; Hendriana, E. (2024). Drivers of banking consumers' cybersecurity behavior: Applying the extended protection motivation theory, J. Mgt. Mkt. Review, 9(1), 01 – 12. https://doi.org/10.35609/jmmr.2024.9.1(1)
|
What Motivates Generation Z in Vietnam to Purchase Organic Food? An Application of Extended Theory of Planned Behaviour
Author(s): Phuong Mai Nguyen, Bao Trung Phan, Ta Huy Hung, Thi-Minh-Ngoc Luu
Affiliation: International School, Vietnam National University Hanoi, 10000, Hanoi, Vietnam
Keywords: Organic food, Purchase intention, Generation Z, Vietnam
Received: January 15, 2024 | Accepted: March 31, 2024
Type of Paper: Empirical | Vol. 9(1) Page: 13 – 26
Reference to this paper should be made as follows: Nguyen, P.M; Phan, B.T; Hung, T.H; Luu, T.M.N. (2024). What Motivates Generation Z in Vietnam to Purchase Organic Food? An Application of Extended Theory of Planned Behaviour, J. Mgt. Mkt. Review, 9(1), 13 – 26 https://doi.org/10.35609/jmmr.2024.9.1(2)
|
Children's Psychological Needs in Furniture Development toward Satisfaction and Marketability: A Literature Review
Author(s): Junfeng Zhu, Hassan Alli, Siti Mastura Md Ishak
Affiliation: Faculty of Design and Architecture, University Putra Malaysia 43400 UPM Serdang Selangor, Malaysia
Keywords: New product development, children's furniture, children's psychological needs and product satisfaction
Received: January 20, 2024 | Accepted: March 31, 2024
Type of Paper: Review | Vol. 9(1) Page: 27 – 34
Reference to this paper should be made as follows: Zhu, J; Alli, H; Ishak, S.M.M. (2024). Children's Psychological Needs in Furniture Development toward Satisfaction and Marketability: A Literature Review, J. Mgt. Mkt. Review, 9(1), 27 – 34. https://doi.org/10.35609/jmmr.2024.9.1(3)
|
Analyzing the Relationship between Online Purchasing Behavior and Levels of Educational Attainment in the Slovak Republic
Author(s): Richard Fedorko , Mikuláš Kizák and Dárius Župina
Affiliation: University of Prešov in Prešov, Faculty of Management and Business, Konstantinova 16, 080 01, Prešov, Slovakia
Keywords: E-commerce, Education level, Slovak Republic, Internet purchases, Convergence
Received: January 18, 2024 | Accepted: March 31, 2024
Type of Paper: Empirical | Vol. 9(1) Page: 35 – 48
Reference to this paper should be made as follows: Fedorko, R; Kizák, M; Župina, D. (2024). Analyzing the Relationship between Online Purchasing Behavior and Levels of Educational Attainment in the Slovak Republic, J. Mgt. Mkt. Review, 9(1), 35 – 48. https://doi.org/10.35609/jmmr.2024.9.1(4)
|
The Influence of Attitude, Perceived Behavior Control, Subjective Norms, Sex and Age to Intention to Purchase Healthcare Insurance
Author(s): Hendra Achmadi, Kim Sun Suk, Isana Meranga and Sylvia Samuel
Affiliation: Fakultas Ekonomi dan Bisnis Universitas Pelita Harapan
Keywords: Health care Insurance, Planned Behavioral Theory.
Received: January 17, 2024 | Accepted: March 31, 2024
Type of Paper: Empirical | Vol. 9(1) Page: 49 – 56
Reference to this paper should be made as follows: Achmadi, H; Suk, K.S; Meranga, I; Samuel, S. (2024). The Influence of Attitude, Perceived Behavior Control, Subjective Norms, Sex and Age to Intention to Purchase Healthcare Insurance, J. Mgt. Mkt. Review, 9(1), 49 – 56. https://doi.org/10.35609/jmmr.2024.9.1(5)
|
   Call for Papers | Journal Policy & Ethics | Copyright & Conflict of Interest | Subscribe GATR Journals | Site Map | Contact Us