GATR Journal of Management and Marketing Review (GATR JMMR)
VOL. 9 (2) April - June 2024
Issue DOI: 10.35609/jmmr.2024.9.2
Unveiling Urban Dynamics: A Bidirectional Analysis of Resilience and Logistics Performance in The Face of Global Challenges
Author(s): Abdul Khabir Rahmat , Abdul Hakim Abdul Razak
Affiliation: Malaysia Institute of Transport, Universiti Teknologi MARA, Malaysia
Faculty of Business Management, Universiti Teknologi MARA, Malaysia
Faculty of Business Management and Professionals, Management Science University, Malaysia
Keywords: Urban Resilience; Logistics Performance; Resilient Cities Index; Logistics Performance Index; Bidirectional Relationship; Critical Infrastructure; Socio-Institutional Frameworks; Regression Analysis; Sustainable Urban Development.
Received: April 03, 2024 | Accepted: June 30, 2024
Type of Paper: Empirical | Vol. 9(2) Page: 57 – 65
Reference to this paper should be made as follows: Rahmat, A.K; Razak, A.H.A. (2024). Unveiling Urban Dynamics: A Bidirectional Analysis of Resilience and Logistics Performance in The Face of Global Challenges, J. Mgt. Mkt. Review, 9(2), 57 – 65. https://doi.org/10.35609/jmmr.2024.9.2(1)
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The Influence of Perceived Relative Advantage on Customers' Initial Trust Towards Unfamiliar Online Store Retailer
Author(s): Chiet-Bing Wong, Tan Sharon @ Rebecca, Karen Esther Tan
Affiliation: Tunku Abdul Rahman University of Management and Technology, No.1, Jalan Alamesra, Alamesra, 88450, Kota Kinabalu, Sabah
Keywords: Trust; Initial Trust; Perceived Relative Advantage; Trusting Beliefs; Trusting Intention, E-Commerce
Received: April 05, 2024 | Accepted: June 30, 2024
Type of Paper: Empirical | Vol. 9(2) Page: 66 – 75
Reference to this paper should be made as follows: Wong, C. B.; Tan, S.; Tan, K. E. (2024). The Influence of Perceived Relative Advantage on Customer's Initial Trust towards Unfamiliar Online Store Retailer, J. Mgt. Mkt. Review, 9(2), 66 – 75. https://doi.org/10.35609/jmmr.2024.9.2(2)
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Accelerating Brand Value: The Role of CSR in Shaping Automotive Brand Reputation and Consumer Preferences
Author(s): Zurina Ismail, Wan Nazihah Wan Mohamed
Affiliation: Arshad Ayub Graduate Business School, Universiti Teknologi MARA Shah Alam, Malaysia
Akademi Pengajian Bahasa, Universiti Teknologi MARA Cawangan Kelantan, Malaysia.
Keywords: Brand Value, Corporate Social Responsibility; Brand Reputation; Purchase Intention.
Received: April 11, 2024 | Accepted: June 30, 2024
Type of Paper: Empirical | Vol. 9(2) Page: 76 – 86
Reference to this paper should be made as follows: Ismail, Z; Mohamed, W.N.W. (2024). Accelerating Brand Value: The Role of CSR in Shaping Automotive Brand Reputation and Consumer Preferences, J. Mgt. Mkt. Review, 9(2), 76 – 86. https://doi.org/10.35609/jmmr.2024.9.2(3)
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