Assessing SME Perceptions of Using Green Social Media Marketing
Author(s): Shelley B Beck, Ayanda P Deliwe, Elroy E Smith
Affiliation: Oxford Brookes University, Headington Campus, Oxford, OX3 0BP, United Kingdom.
Nelson Mandela University, University Way, Summerstrand, 6031, Port Elizabeth, South Africa.
Keywords: Green marketing; social media marketing; green initiatives; social media; SME's
DOI
10.35609/jmmr.2020.6.1(7)
Received: December 27, 2020 |
Accepted: March 31, 2021
Type of Paper: Empirical | Vol. 6(1) Page: 65 – 72
Reference to this paper should be made as follows: Beck, S.B; Deliwe, A.P; Smith, E.E. (2021). Assessing SME Perceptions of Using Green Social Media Marketing, Journal of Management and Marketing Review, 6(1) 65 – 72. https://doi.org/10.35609/jmmr.2021.6.1(7)
Green Marketing vs. Greenwashing. How to protect against Negative Impact of Greenwashing?
Author(s): Margareta Nadanyiovaand Jana Kliestikova
Affiliation: Faculty of Operation and Economics of Transport and Communications, University of Zilina, Slovak Republic
Keywords: Green Marketing; Greenwashing; Eco-friendly; Social Responsibility; Environment.
Received: January 22, 2017 |
Accepted: March 18, 2017
Type of Paper: Empirical | Vol. 2(1) Page: 53 – 58
The Influence of Brand Equity and Green Marketing on Consumer's Decision to Purchase Honda Beat Series in Surabaya
Author(s): Syaifurrizal Wijaya Putra, Tatang Ary Gumanti
Affiliation: University of Jember, Jalan Kalimantan 37, Jember, Jawa Timur 68121 Indonesia
Keywords: Brand Equity; Green Marketing; Marketing; Decision to Purchase; Regression Analysis.
Received: August, 8, 2017 |
Accepted: December, 16, 2017
Type of Paper: Empirical | Vol. 2(4) Page: 1-6