A Perspective on the Application of Kapferer's Brand Identity Prism in the Branding Process of Hearing Aid Retail Companies
Author(s): Florian Ross
Affiliation: Kapósvar University, Doctoral School in Management and Organizational Sciences, Guba Sándor u. 40, 7400 Kapósvar, Hungary
Keywords: Branding; Marketing; Hearing Healthcare; Kapferer´s brand identity prism
DOI
10.35609/jmmr.2020.5.3(2)
Received: June 15, 2020 |
Accepted: September 30, 2020
Type of Paper: Empirical | Vol. 5(3) Page: 141 – 146
Reference to this paper should be made as follows: Ross, F. 2020. A Perspective on the Application of Kapferer's Brand Identity Prism in the Branding Process of Hearing Aid Retail Companies, J. Mgt. Mkt. Review 5(3) 141 – 146. https://doi.org/10.35609/jmmr.2020.5.3(2)
Marketing Strategies of Services and Purchasing Incentives in Asia
Author(s): Firend Al. R., Wang Qian
Affiliation: American University of Iraq, Iraq
IBS, Universiti Teknologi Malaysia
Keywords: Marketing; Strategy; Incentives; Services; Retail; Loyalty, Asia.
Received: June 15, 2018 |
Accepted: September 29, 2018
Type of Paper: Empirical | Vol. 3(3) Page: 104 – 110
The Influence of Brand Equity and Green Marketing on Consumer's Decision to Purchase Honda Beat Series in Surabaya
Author(s): Syaifurrizal Wijaya Putra, Tatang Ary Gumanti
Affiliation: University of Jember, Jalan Kalimantan 37, Jember, Jawa Timur 68121 Indonesia
Keywords: Brand Equity; Green Marketing; Marketing; Decision to Purchase; Regression Analysis.
Received: January 10, 2018 |
Accepted: February 22, 2018
Type of Paper: Empirical | Vol. 3(1) Page: 6-15
Marketing Political Parties: Political Branding Elements and Voters' Preference: A Hypothesised Model
Author(s): Danie Ferreira, Marlé van Eyk
Affiliation: Nelson Mandela University, Port Elizabeth South Africa
Keywords: Political branding, Marketing, Politics, Qualitative, Hypothesised model
Received: October 10, 2023 |
Accepted: December 31, 2023
Type of Paper: Empirical | Vol. 8(4) Page: 111 – 118