The Effect of Brand Image, Price, and Brand Awareness on Brand Loyalty: The Rule of Customer Satisfaction as a Mediating Variable
Author(s): Hendra Pratama and Budi Suprapto
Affiliation: Master of Management, Universitas Atma Jaya Yogyakarta, Indonesia
Keywords: Brand Awareness; Brand Image; Brand Loyalty; Customer Satisfaction; Price.
Received: March 16, 2017 |
Accepted: April 20, 2017
Type of Paper: Empirical | Vol. 5(2) Page: 52 – 57
Development and Validation Process of an Innovative Instrument to Assess Perception of Research University Image
Author(s): Noordini Abdullah, Nooraini Mohamad Sheriff
Affiliation: Politeknik Ungku Omar, Malaysia Universiti Teknologi Mara, Shah Alam, Malaysia
Keywords: Brand Image; Research University; new instrument; convergent validity; discriminant validity
Received: July 10, 2015 |
Accepted: August 16, 2015
Type of Paper: Empirical | Vol. 3(3) Page: 47 – 53
A Study of Brand Image, Perceived Service Quality, Patient Satisfaction and Behavioral Intention among the Medical Tourists
Author(s): Cham Tat Huei ,Lim Yet Mee, Aik Nai Chiek
Affiliation: Universiti Tunku Abdul Rahman (UTAR), Malaysia
Keywords: Brand Image, Service Quality, Patient Satisfaction, Behavioral Intention, Medical Tourism
Received: March 7, 2014 |
Accepted: April 16, 2014
Type of Paper: Empirical | Vol. 2(2) Page: 32 – 43