Reference to this paper should be made as follows: Mohamed, R.N; Musa, R; Krishnan, R; Ismail, S. (2013). The Modern Retail Customer's Experience on Customer Engagement: Evidence from Health and Personal Care Stores in Malaysia Using Structural Equation Modelling Approach (SEM), Global J. Bus. Soc. Sci. Review, 1 (4): 28 – 34. https://doi.org/10.35609/gjbssr.2013.1.4(4)
Received: September 7, 2013 | Accepted: October 29, 2013



Price: USD 25


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