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DOI 10.35609/jber.2018.3.2(2)

Reference to this paper should be made as follows: Robustin, T.P; Sularso, R.A; Suroso, I; Yulisetiarini, D. (2018). Awareness of Tourism Products and Tourist Satisfaction: A Case of Indonesia, J. Bus. Econ. Review, 3 (2): 35 – 41. https://doi.org/10.35609/jber.2018.3.2(2)

Received: May 27, 2018 | Accepted: September 30, 2018

Awareness of Tourism Products and Tourist Satisfaction: A Case of Indonesia
Tri Palupi Robustin, Raden Andi Sularso, Imam Suroso, Diah Yulisetiarini
Doctoral Student Doctoral, Faculty of Economic and Business University of Jember, Indonesia
Promotor and lecturer at Jember University, Indonesia
Co- Promoter and lecturer at Jember University, Indonesia
Co-Promotor and lecturer at Jember University, Indonesia Abstract

Objective - The Jember District has a very exotic beach tour of Papuma Beach, which shows its white sand and provides historical tours of the Cave of Japan. Papuma Beach is ranked number 1 of the 10 most beautiful beaches in the Jember District. This research aims to understand the influence of tourism product components on the satisfaction of tourists. The components of tourism products in this study include attractiveness, facilities, and accessibility.

Methodology/Technique - This research is a quantitative study with a population of tourists visiting Papuma beaches. The number of samples in this study amounted to 40 samples. The data is analysed using a multiple regression analysis with the SPSS program.

Findings - The results of the study show that the influence of tourist attractions and facilities on the satisfaction of tourists at the Papuma Beach Tour in the Jember District is strong.

Novelty - However, the accessibility variable has no significant effect on satisfaction.

Type of Paper: Empirical.

Keywords: Tourism Products; Satisfaction; Multiple Regression Analysis; Papuma Beach, Indonesia.

JEL Classification: Z30, Z32, Z39.

Price: USD 25