Reference to this paper should be made as follows: Kriyantono, R. (2017). Consumers' Internal Meaning on Complementary Co-Branding Product by Using Osgood's Theory of Semantic Differential, J. Mgt. Mkt. Review, 2 (2): 57 – 63. https://doi.org/10.35609/jmmr.2017.2.2(9)
Received: January 13, 2017 | Accepted: March 10, 2017



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