Objective - This study aims to analyse the factors effecting the different demand on childcare services made by working mothers, focusing on two types of childcare.

Methodology/Technique - The analysis method used is a logit regression with a binary dependent variable worth. The respondents are working mothers who with young children, living in Palembang. This research uses primary data to perform the data collection, through the use of questionnaires and interviews.

Findings - The results show that the cost of daycare and the hours spent in daycare have an affect on a working mother's choice of the type of daycare used.

Novelty - This study represents a different approach from previous studies because: (i) the study examines whether the cost of child care has an effect on a working mothers' choice of the type of daycare and (ii) the study also tests whether the number of hours mothers leave their children in daycare has an effect on their choice of daycare.

Type of Paper: Empirical.

Keywords: Demand; Child Care; Working Mothers; Palembang; Indonesia.

JEL Classification: J10, J13.