Reference to this paper should be made as follows: Deshbhag, R; Mohan, B.C. (2018). Influence of Celebrity Credibility on Consumer Product Evaluation and Attitude Formation – A Conceptual Framework, J. Mgt. Mkt. Review, 3 (4): 193 – 197. https://doi.org/10.35609/jmmr.2018.3.4(3)
Received: August 24, 2018 | Accepted: December 9, 2018



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