Journal of Management and Marketing Review (JMMR), an international peer-reviewed academic journal, aims to publish high-quality, empirical manuscripts drawn from quantitative and qualitative methodologies and focused on interdisciplinary, international, and comparative perspectives on contemporary management and marketing issues. The JMMR aims to provide broad international coverage of original scholarly research within management and marketing disciplines and disseminate discussions and debates of new management and marketing ideas and strategies.

Journal of Management and Marketing Review is interested in accepting novel work that is rigorous in various theoretical and methodological aspects, significant in terms of research findings and insights, and concise and logical.

The targeted JMMR audience includes management and marketing academics and researchers, practitioners and consulting professionals, and other interested groups and individuals.

The major goals of the journal are:

• Adopting major concepts of management and marketing research in developing & Developed countries;
• Facilitating improvement of management and marketingreforms in Asia and Europe
• Developing and highlighting the contemporary issues of management and marketingresearch in developing countries;
• Promoting trans-disciplinary research including the ones addressing the issues in the areas ranging from education through management and marketing, and drawing on these each other's discipline.

Key-areas of the Journal:

Management

• General management;
• Strategic management;
• Financial management;
• Change Management
• Supply Chain Management
• Value Chain Management
• Organization Development
• Management Information System
• NGO Management
• Human resources management;
• Hospitality & Tourism Management
• Organizational Behaviour
• Electronic Commerce
• Health Care Management

Marketing

• Product Marketing
• Pricing Distribution
• Account-based Marketing
• Segmentation Strategy Marketing
• Operations Advertising Branding
• Personal Sales
• Internet Marketing
• Mobile Marketing
• Digital Marketing
• New Product Development
• Visual Merchandising
• Direct Marketing
• Entrepreneurship
• Business Plan
• Entrepreneurship Innovation
• SME's & Organizational Performance

JMMR has an editorial board comprising well-known scholars and experts from leading universities and business schools. Its goal is to bring the highest-quality research to the widest possible audience. The participation of renowned experts in the editorial board guarantees the successful formation of the publication's transnational spirit, contributing to the development of management and marketing research on an international scale.

JMMR is a quarterly (March, June, September, and December) periodical that considers for publication original articles as per its scope. The journal is published in English and is open to authors worldwide, regardless of nationality. This makes it possible to introduce the latest findings to the public. JMMR accepts submissions of three main types: original articles, reviews, and proposals for special issues. The editorial board will pursue a transparent policy about its readers. The editorial board will welcome any proposals concerning the journal's development.