GATR Journal of Management and Marketing Review (JMMR)
Vol.2(1) Jan-Mar 2017
Greenwashing and Its Impact on Consumer Confidence – Case Study of Slovak Republic
Author(s): Jana Kliestikova and Margareta Nadanyiova
Affiliation: Faculty of Operation and Economics of Transport and Communications, University of Zilina, Slovak Republic
Keywords: Green Marketing; Greenwashing; Corporate Social Responsibility; Consumer Confidence.
Received: January 7, 2017 | Accepted: March 5, 2017
Type of Paper: Empirical | Vol. 2(1) Page: 8 – 14
Mapping Enforcement Agency Integrity: Evidence from the Royal Malaysian Police (RMP)
Author(s): Aida Maria Ismail, Douglas Suai Anak Dimbapand Jamaliah Said
Affiliation: Faculty of Accountancy, Universiti Teknologi MARA,Malaysia
Keywords: Integrity; National Integrity Plan (NIP); Malaysian Institute of Integrity (IIM); Enforcement Agency Integrity Commission (EAIC); Enforcement Agency; Royal Malaysian Police (RMP); Global Ethics and Integrity Benchmark.
Received: February 3, 2017 | Accepted: March 25, 2017
Type of Paper: Empirical | Vol. 2(1) Page: 15 – 23
Relation between Civic Attitudes, Generalized and Institutional Trust in Six Regions of the Russian Federation
Author(s): Svetlana Maximova, Maxim Maximov, Oksana Noyanzina, Daria Omelchenko, Natalia Goncharova and Anastasiia Morkovkina
Affiliation: Altai State University, Russian Federation
Keywords: Trust; Generalized Trust, Institutional Trust; Civic Attitudes; Civic Engagement; Civic Responsibility; Non-Profit Organizations; Regions of Russian Federation.
Received: January 14, 2017 | Accepted: March 12,2017
Type of Paper: Empirical | Vol. 2(1) Page: 24 – 32
Concept Formation Teaching Model: An Innovation in Teaching
Author(s): Aamna Irshad and Irshad Ullah
Affiliation: Centre for Counseling and Career Advisory, National University of Sciences and Technology, Pakistan
Keywords: Concept; Concept Formation; Teaching; Teaching Chemistry; Concept Formation Teaching Model.
Received: January 25, 2017 | Accepted: March 21, 2017
Type of Paper: Empirical | Vol. 2(1) Page: 33 – 37
The Effectiveness of Information Architecture Design towards Brand Equity
Author(s): Bunga Indah Bayunitri and Savitri Putri
Affiliation: Widyatama University, Bandung, Indonesia
Keywords: Application; Brand Equity; Effectiveness; Information Architecture Design; Online Service; Transportation.
Received: January 21, 2017 | Accepted: March 17, 2017
Type of Paper: Empirical | Vol. 2(1) Page: 38 – 42
Green Marketing vs. Greenwashing. How to protect against Negative Impact of Greenwashing?
Author(s): Margareta Nadanyiovaand Jana Kliestikova
Affiliation: Faculty of Operation and Economics of Transport and Communications, University of Zilina, Slovak Republic
Keywords: Green Marketing; Greenwashing; Eco-friendly; Social Responsibility; Environment.
Received: January 22, 2017 | Accepted: March 18, 2017
Type of Paper: Review | Vol. 2(1) Page: 53 – 58
Analysis Performance Management System
Author(s): Agatha Rinta Suhardi and Sakina Ichsani
Affiliation: Faculty of Business and Management, Indonesia
Keywords: Analysis of Family Company; Cross-Functionality; Employee Motivation; Performance Management.
Received: January 6, 2017 | Accepted: March 4, 2017
Type of Paper: Empirical | Vol. 2(1) Page: 75 – 78
Who Stole Me? Identity Theft on Social Media in the UAE
Author(s): Zeenath Reza Khan, Salma Rakhman and Arohi Bangera
Affiliation: University of Wollongong in Dubai, UAE.
Keywords: Cyberbullying; Facebook; Identity Theft; Social Media; Social Network.
Received: January 3, 2017 | Accepted: February 28, 2017
Type of Paper: Empirical | Vol. 2(1) Page: 79 – 86
