Journal of Management and Marketing Review (JMMR)
Vol. 3 (1) Jan-Mar 2018
The Effect of Advertising Strategies for the Sale of Message Soap on the Decision Purchase in East Java
Author(s): Nanik Hariyana , Raden Andi Sularso , Diana Sulianti K Tobing , Imam Suroso
Affiliation: Faculty of Economic & Bussiness University of Jember, Indonesia
Keywords: Strategy; Advertising; Messages; Advertising Products; Lux Soap; Purchasing Decisions.
Received: January 11, 2018 | Accepted: February 23, 2018
Type of Paper: Empirical | Vol. 3(1) Page: 1-5 | Citation: 0
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The Influence of Brand Extension Smartphone Samsung Galaxy Variable towards Brand Equity of Mother Brand of Samsung
Author(s): Sudaryanto , Jery Courvisanos and Alif Puji Rahayu
Affiliation: University of Jember, Indonesia
Business Federation University Australia
Keywords: Brand Extension; Brand Equity; Similarity; Reputation; Perceived Risk; Innovation; Explanatory Research.
Received: January 10, 2018 | Accepted: February 22, 2018
Type of Paper: Empirical | Vol. 3(1) Page: 6-15 | Citation: 0
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Tourism Policy for Encouraging the Development of SMEs in Belitong, Indonesia
Author(s): Wahyuddin Latunreng , Daryanto Hesti Wibowo
Affiliation: Institut STIAMI, Jl. Pangkalan Asem Raya No. 55, 10530, Jakarta, Padjadjaran University/Institute STIAMI, Jl. Dipati Ukur No. 35, 40132, Bandung, Indonesia
Keywords: Effective; Efficient; Policy; SMEs; Sustainable; Tourism.
Received: January 07, 2018 | Accepted: February 23, 2018
Type of Paper: Empirical | Vol. 3(1) Page: 16-23 | Citation: 0
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Developing a Service Quality Model for Private Higher Education Institutions in Lebanon
Author(s): Farah Khattab
Affiliation : School of Business, Lebanese International University, P.O. Box: 146404, Beirut-Lebanon
Keywords: Effective; Efficient; Policy; SMEs; Sustainable; Tourism
Received: January 12, 2018 | Accepted: February 09, 2018
Type of Paper: Empirical | Vol. 3(1) Page: 24-33 | Citation: 0
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Entrepreneurial Personality in Predicting Self-Regulation on Small and Medium Business Entrepreneurs in Pekanbaru, Riau, Indonesia
Author(s): Syarifah Farradinna, Tengku Nila Fadhlia, Azmansyah
Affiliation: Universiti Teknologi Malaysia
Keywords: Entrepreneurial Personality; Self-Regulation; Small and Medium Business Entrepreneurs.
Received: January 06, 2018 | Accepted: February 24, 2018
Type of Paper: Empirical. | Vol. 3(1) Page: 27-35 | Citation: 0
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Emotional Intelligence and Job Performance of Accounting Students Undertaking Internships
Author(s): Arif Lukman Santoso
Affiliation: Universitas Sebelas Maret Surakarta, Indonesia
Keywords: Emotional Intelligence; Job Performance; Internship Activity; Accounting Students; Management.
Received: January 09, 2018 | Accepted: February 27, 2018
Type of Paper: Empirical | Vol. 3(1) Page: 40-47 | Citation: 0
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Gender-based Susceptibility to Interpersonal Influences in Buying Fashion Products in Surabaya, Indonesia
Author(s):Evi Thelia Sari
Affiliation: School of Economics (STIE) Mahardhika, Surabaya, East Java, Indonesia
Keywords: Gender-based Marketing; Consumers' Susceptibility to Interpersonal Influences; Purchasing Behavior; Fashion Products.
Received: January 06, 2018 | Accepted: February 14, 2018
Type of Paper: Empirical | Vol. 3(1) Page: 48-60 | Citation: 0
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