Objective - In recent times, schools of management in Indonesia have experienced rapid rates of growth all over the country in both big cities and small towns. The increase in interest to join schools of management is reflected by the number of schools of management at the undergraduate, master and doctoral levels that exist in almost all universities, particularly at the undergraduate and master levels. This research aims to determine the factors that influence the decision of an undergraduate, master or doctoral student to enroll in a school of management.

Methodology/Technique - This study uses factor analysis and in-depth interview. The data is collecting using an online questionnaire distributed through WhatsApp groups and emails to undergraduate, masters and doctoral students throughout Indonesia. 366 questionnaires were distributed in total.

Findings - The result of research show that the factors affecting students' decisions to enroll at schools of management are the process, product, and motivation. While the high interest in entering master and doctoral in management with the non-management background is caused by several factors, primarily, due to its relevance to their work, career development, accreditation, and other factors.

Novelty - Those students that already occupy key positions in both private and government sectors consider managerial skills are more dominant in schools of management.

Type of Paper: Empirical.

Keywords: Attractiveness; Management; Undergraduate; Master; Doctoral.

JEL Classification: A20. A22. A29.