Global Academy of Training and Research Journal

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DOI 10.35609/jmmr.2019.4.1(9)

Reference to this paper should be made as follows: Chen ,W.K , Chu, P; Hung L,. (2019). Understanding What Drives Consumers to Use Gourmet Apps: Applying a Relationship Quality Perspective, J. Mgt. Mkt. Review, 4(1) 63 – 71. https://doi.org/10.35609/jmmr.2019.4.1(9)

Received: January 17, 2019 | Accepted: March 06, 2019

Understanding What Drives Consumers to Use Gourmet Apps: Applying a Relationship Quality Perspective
Wen-Kuo Chen , Pei-Chu, Hung , Hsuan Lin , Yen-Hsi Lee
Associate Professor, Department of Marketing and Logistics Management, Chaoyang University of Technology, Jifeng E. Rd., Wufeng District, 41349, Taichung, Taiwan
Department of Marketing and Logistics Management, Chaoyang University of Technology 168, Jifeng E. Rd., Wufeng District, 41349, Taichung, Taiwan
Department of Marketing and Logistics Management, Chaoyang University of Technology 168, Jifeng E. Rd., Wufeng District, 41349, Taichung, Taiwan
Assistant Professor, Department of Applied English, Chaoyang University of Technology 168, Jifeng E. Rd., Wufeng District, 41349, Taichung, Taiwan Abstract

Objective - In modern society, technology has become an important part of our daily lives and the growth of the technology sector has grown exponentially. This rapid growth has seen the expansion of several industries, in particular, the mobile app industry. This study explores customer satisfaction toward gourmet mobile applications, based on the quality of the app (download delay, visual, navigability and security) and customer reviews (consumer review, providing image and star rating). Moreover, this study attempts to identify the common characteristics of users of gourmet apps.

Methodology/Technique - 325 questionnaires were returned to the researchers following distribution and 276 of those were valid. In total, 164 questionnaires were analysed.

Findings - The results reveal that trust, commitment, and satisfaction have a positive influence on the number of purchases from an App.

Novelty - This study makes several suggestions for marketing practices of mobile apps and future research.

Type of Paper: Empirical.

Keywords: Relationship Quality; Mobile Apps Quality; Review Depth; Continuous Intention; Commitment.

JEL Classification: M30, M31, M39.

Price: USD 25