Objective - Air pollution is an environmental threat that significantly impacts human health as it can cause premature death to 7 million people every year. In 2010, human activities added at least 35 billion tons of carbon dioxide emissions to the atmosphere.

Methodology/Technique - One opportunity to minimize this impact is environmentally friendly automotive technology. One example of such a solution is Toyota Motor Corporation's (TMC) research collaboration with BMW Group (since 2011), focusing on improving the performance and capacity of lithium-ion battery cells. Using an explanatory qualitative method and data from a deductive literature review, the author formulates indicators of the company's research success and collaboration impact.

Finding - To support the success of the research, the authors use the Theory of International Economic Cooperation. This study argues that research cooperation in the automotive field based on green technology conducted by BMW Group and TMC can significantly impact the global economic sector

Novelty - The benchmark for the success of corporate research cooperation between other countries in the future by determining a research agenda plan equipped with a market segment plan and adjusted to differences in regulations and culture.

Type of Paper - Review

Keywords: Research Cooperation, BMW Group, TMC, Success Indicators, Collaboration Impact

JEL Classification: E30, E50.

URI: http://gatrenterprise.com/GATRJournals/GJBSSR/vol11.3_1.html

DOI: https://doi.org/10.35609/gjbssr.2023.11.3(1)

Pages 47–55