Objective - This research seeks to examine the purchase behaviour of environment-friendly automobiles. It also identifies the key factors affecting the purchase intention of green vehicles. The study adopted a quantitative approach, and primary data was analysed on Smart PLS3. The researcher utilised a non-probability sampling technique to select the most appropriate sample for this study. This type of sampling is also known as purposive sampling, deliberate sampling, and or judgement sampling. Independent variables of this study include environmental attitudes such as; environmental knowledge, environmental values and responsibility feeling. These variables were tested against purchase intention, which is regarded as a dependent construct of this study.

Finding - Based on the findings, all the proposed hypotheses of this study are proven significant. Environmental knowledge has a positive effect on environmental values. Environmental values have a significant effect on the formation of a responsibility feeling. Responsibility feeling has a significant effect on the purchase intention of green vehicles.

Novelty - Individuals who possess adequate knowledge about their environment are likely to develop environmental values, which then transforms into a responsibility feeling towards the environment and then predict the purchase intention of environment-friendly automobiles. Citizens should thus be equipped with adequate knowledge about environmental issues, through formal and informal education, and through socialization agencies and awareness campaigns, as this will help in boosting pro-environmental and sustainable human behaviours.

Type of Paper - Empirical

Keywords: Environment-friendly automobiles; purchase intention; environmental knowledge; environmental values; responsibility feeling.

JEL Classification: O31, O32, O33

URI: http://gatrenterprise.com/GATRJournals/GJBSSR/vol9.1_8.html

DOI: https://doi.org/10.35609/gjbssr.2021.9.1(8)

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