COVID-19: Online Fashion Purchase Intention among Millennials
Author(s): Kah Boon Lim , Sook Fern Yeo , Yiin Chii Ong , Cheng Ling Tan
Affiliation: Faculty of Business, Multimedia University, Melaka, Malaysia
Graduate School of Business, Universiti Sains Malaysia, Penang, Malaysia
Keywords: COVID-19; Fashion innovativeness; Millennials; Online fashion; Purchase intention
DOI
10.35609/jmmr.2021.6.3(4)
Received: July 26, 2021 |
Accepted: September 30, 2021
Type of Paper: Empirical | Vol. 6(3) Page: 181 – 190
Reference to this paper should be made as follows: Lim, K.B; Yeo, S.F; Ong, Y.C; Tan, C.L. (2021). COVID-19: Online Fashion Purchase Intention among Millennials, J. Mgt. Mkt. Review, 6(3) 181 – 190. https://doi.org/10.35609/jmmr.2021.6.3(4)
Customer Satisfaction towards Mobile Food Delivery Apps during Covid-19 Pandemic
Author(s): Goh Mei Ling, Ho Sew Tiep, Ng Zhu Er
Affiliation: Multimedia University, Jalan Ayer Keroh Lama, 75450, Melaka, Malaysia
Keywords: Customer Satisfaction; Mobile Food Delivery Apps; COVID-19; Website Quality; Service Quality; Price; Convenience.
DOI
10.35609/jmmr.2021.6.3(5)
Received: July 22, 2021 |
Accepted: September 30, 2021
Type of Paper: Empirical | Vol. 6(3) Page: 191 – 201
Reference to this paper should be made as follows: Ling, G.M; Tiep, H.S.T; Er, N.Z. (2021). Customer Satisfaction towards Mobile Food Delivery Apps during Covid-19 Pandemic, J. Mgt. Mkt. Review, 6(3) 191 – 201. https://doi.org/10.35609/jmmr.2021.6.3(5)
A Framework for Brand Rejuvenation: Private Universities in Malaysia
Author(s): Khan Nasreen, Tan Booi Chen, Khan Shereen, Sarwar Abdullah
Affiliation: School of Management, Universiti Sains Malaysia, 11800 Penang, Malaysia
Keywords: Multimedia University, Faculty of Management, Persiaran Multimedia, 63100, Cyberjaya, Malaysia
DOI
10.35609/jmmr.2019.4.1(5)
Received: December 18, 2018 |
Accepted: March 16, 2019
Type of Paper: Review | Vol. 4(1) Page: 33 – 40
Reference to this paper should be made as follows: Nasreen; K; Chen; T.B; Shereen, Khan: Abdullah; Sarwar. (2019). A Framework for Brand Rejuvenation: Private Universities in Malaysia, J. Mgt. Mkt. Review, 4(1) 33 – 40. https://doi.org/10.35609/jmmr.2019.4.1(5)