The Influence of User Generated Content and Purchase Intention on Beauty Products
Author(s): Firda Nosita , Tina Lestari
Affiliation: Sekolah Tinggi Ilmu Ekonomi Pancasetia, Jl. A. Yani KM. 5,5, 70248, Banjarmasin, Indonesia
Keywords: User Generated Content (UGC); Beauty Vlogger; Beauty Product; E-WoM; YouTube.
DOI
10.35609/jmmr.2020.4.3(2)
Received: June 11, 2019 |
Accepted: September 28, 2019
Type of Paper: Empirical | Vol. 4(3) Page: 171 � 183
Reference to this paper should be made as follows: Nosita, F.; Lestari,T. 2019. The Influence of User Generated Content and Purchase Intention on Beauty Products, J. Mgt. Mkt. Review 4 (3) 171 � 183. https://doi.org/10.35609/jmmr.2019.4.3(2)
The Effectiveness of Leadership Training from Generation Me Perspectives
Author(s): Ihil S.Baron , Melania, Hellya Agustina
Affiliation: Sekolah Tinggi Ilmu Ekonomi (STIE) Pancasetia, Jl. Ahmad Yani Km.5,5, 70248, Banjarmasin, South Kalimantan, Indonesia
Keywords: Leadership Training Process; Gen-Me Perspectives; Case Study; Exploratory Approach; Career Security; Trait Theory; Contingency Model.
DOI
10.35609/jmmr.2020.4.1(7)
Received: January 12, 2019 |
Accepted: March 06, 2019
Type of Paper: Review | Vol. 4(1) Page: 9 � 16
Reference to this paper should be made as follows: Baron,I.S; Melania; Agustina H,2019. The Effectiveness of Leadership Training from Generation Me Perspectives, J. Mgt. Mkt. Review 4(1) 49 � 56. https://doi.org/10.35609/jmmr.2019.4.1(7)
The Challenges of Recruitment and Selection Systems in Indonesia
Author(s): Ihil S. Baron, Musthafa, Hellya Agustin
Affiliation: Sekolah Tinggi Ilmu Ekonomi (STIE) Pancasetia, Jl. Ahmad Yani Km.5,5, 70248, Banjarmasin, South Kalimantan, Indonesia
Keywords: Challenges; Recruitment and Selection System; In-depth Interview; Qualified Personnel; Approach Ideal Qualification.
Received: August 18, 2018 |
Accepted: December 12, 2018
Type of Paper: Empirical | Vol. 3(4) Page: 185 � 192
Gender-based Susceptibility to Interpersonal Influences in Buying Fashion Products in Surabaya, Indonesia
Author(s): Evi Thelia Sari
Affiliation: School of Economics (STIE) Mahardhika, Surabaya, East Java, Indonesia
Keywords: Gender-based Marketing; Consumers' Susceptibility to Interpersonal Influences; Purchasing Behavior; Fashion Products.
Received: January 06, 2018 |
Accepted: February 14, 2018
Type of Paper: Empirical | Vol. 3(1) Page: 48-60
External and Internal Factors Influence to the Return on Equity and Risk Investment in Jakarta Islamic Index (JII)
Author(s): Diana Dwi Astuti
Affiliation: STIE Mandala, Jember, Indonesia
Keywords: Inflation; Exchange Rates; Interest Rates; Capital Structure; Liquidity; ROE; Investment Risk
Received: November 15, 2016 |
Accepted: June 23, 2017
Type of Paper: Empirical | Vol. 2(3) Page: 128-135
External and Internal Factors Influence to the Return on Equity and Risk Investment in Jakarta Islamic Index (JII)
Author(s): Ihil S. Baron, Melania, Hellya Agustina
Affiliation: Sekolah Tinggi Ilmu Ekonomi (STIE) Pancasetia, Jl. Ahmad Yani Km.5,5, 70248, Banjarmasin, South Kalimantan, Indonesia
Universiti Kebangsaan Malaysia, 43600 UKM Bangi, Selangor Darul Ehsan
Keywords: Brand Perception, Halal Label, Product Composition, Price, Habitual Buying Behaviour
Received: July 16, 2022 |
Accepted: September 30, 2022
Type of Paper: Empirical | Vol. 7(3) Page: 138 ¨C 149