The Influence of Individual Internal Factors on Impulse Buying Behaviour through Online Shopping
Author(s): Siew Lin Chuah, Chin Chuan Gan
Affiliation: Sunway University, Selangor, Malaysia
Keywords: Emotions, Hedonic Motivation, Impulse Buying Behaviour, Online Shopping, Personality.
Received: January 6, 2012 |
Accepted: February 25, 2013
Type of Paper: Empirical paper | Vol. 1(1) Page: 59-69
Factors Affecting Consumer's Continuance Online Purchase Intention in Malaysia
Author(s): Yap Mun Fei, Cheng Boon Liat
Affiliation: Sunway University, Selangor, Malaysia
Keywords: E-Commerce, Trust, Perceived Usefulness, Subjective Norm, Continuance Intention, Gender
Received: March 5, 2013 |
Accepted: April 24, 2013
Type of Paper: Empirical paper | Vol. 1(2) Page: 162 – 174
Peer relationship safeguards for learned helplessness behaviour
Author(s): Sakineh Mofrad, Liew Jia Yam, Ikechukwu Uba
Affiliation: Sunway University, Bandar Sunway, University Putra Malaysia, Malaysia
Keywords: Learned Helplessness; Parenting Style; Peer Relationship; Education.
Received: September 15, 2013 |
Accepted: October 23, 2013
Type of Paper: Empirical paper | Vol. 1(4) Page: 35 – 39
The Role of Post-Purchase Emotional Dissonance on Product Return Intentions
Author(s): Yean Chu Tan, Chin Chuan Gan
Affiliation: Sunway University, Malaysia
Keywords: Customer Opportunism; Emotional Dissonance; Post-Purchase; Product Involvement; Return Intensions; Switching Barriers.
Received: December 18, 2013 |
Accepted: January 14, 2014
Type of Paper: Empirical paper | Vol. 2(1) Page: 89 – 98
The Impact of Service Innovation on Tourist Satisfaction: Evidence from the Malaysian Tourism Industry
Author(s): Boon Liat Cheng
Affiliation: Sunway University, Malaysia
Keywords: Service Innovation; Process Innovation; Organisational Innovation; Marketing Innovation; Product Innovation; Tourist Satisfaction
Received: July 21, 2014 |
Accepted: August 21, 2014
Type of Paper: Empirical | Vol. 2(3) Page: 93 – 106