Store Brand Familiarity as a Moderating Variable on the Effect of Personal Involvement on Store Brand Buying Intention
Author(s): Muhartini Salim, Praningrum
Affiliation: University of Bengkulu, Indonesia
Keywords: Personal Involvement; Store Brand Familiarity; Store Brand Buying Intention.
Received: June 15, 2018 |
Accepted: September 29, 2018
Type of Paper: Empirical | Vol. 3(3) Page: 119 – 128
The Attractiveness of Schools of Management: The Case of Indonesia
Author(s): Kamaludin
Affiliation: Bengkulu University, Indonesia
Keywords: Attractiveness; Management; Undergraduate; Master; Doctoral.
Received: June 7, 2018 |
Accepted: September 29, 2018
Type of Paper: Empirical | Vol. 3(3) Page: 162 – 168