How Self-Expressive Brands Influence Brand Love and Brand Advocacy: A Study on Social Media
Author(s): Sarah Dwi Septyani, Yeshika Alversia
Affiliation: Faculty of Economics and Business, Universitas Indonesia, 16424, Depok, Indonesia
Keywords: Brand Advocacy; Word of Mouth; Brand Love; Social Media; Self-expressive Brands.
DOI
10.35609/jmmr.2020.5.3(7)
Received: June 15, 2020 |
Accepted: September 30, 2020
Type of Paper: Empirical | Vol. 5(3) Page: 188 – 196
Reference to this paper should be made as follows: Septyani,S.D; Alversia, Y. 2020. How Self-Expressive Brands Influence Brand Love and Brand Advocacy: A Study on Social Media, J. Mgt. Mkt. Review 5(3) 188 – 196. https://doi.org/10.35609/jmmr.2020.5.3(7)
The Influence of Online Review on Consumers' Purchase Intention
Author(s): Anindita R. Aditya , Yeshika Alversia
Affiliation: Faculty of Economics and Business Universitas Indonesia, Jakarta, Indonesia
Keywords: Online review, electronic word-of-mouth, review website platform, purchase intention
DOI
10.35609/jmmr.2020.4.3(4)
Received: June 22, 2019 |
Accepted: September 23, 2019
Type of Paper: Empirical | Vol. 4(3) Page: 194 – 201
Reference to this paper should be made as follows: Aditya, R.A; Alversia, Y. 2019. The Influence of Online Review on Consumers' Purchase Intention, J. Mgt. Mkt. Review 4 (3) 194 – 201 https://doi.org/10.35609/jmmr.2019.4.3(4)
The Government Policies Effect on Initiation and Implementation of the Project: A Conceptual Model
Author(s): Fitria Astuti Firman, Ine Minara Ruky,Ratih Dyah Kusumastutiand Harris Turino Kurniawan
Affiliation: Department of Management, Faculty of Economics & Business, Universitas Indonesia
Keywords: Capability; Entrepreneurial orientation; Government policies; Project performance; Resource orchestration
Received: January 25, 2017 |
Accepted: March 21, 2017
Type of Paper: Review | Vol. 2(2) Page: 26 – 37
Do Web Atmospherics Affect PurchaseIntention? The Role of Color and Product Display
Author(s): Kharina Dwinanda Putri and Tengku Ezni Balqiah
Affiliation: Magister Management-Universitas Indonesia, Indonesia
Keywords: Website Color; Product Display; Customer Response, ANOVA.
Received: January 6, 2017 |
Accepted: March 4, 2017
Type of Paper: Empirical | Vol. 2(2) Page: 79 – 86
Is Financial Reward Still an Important Motivator for the Indonesian Multi-Generational Workforce?
Author(s): Yanki Hartijasti and Surya Dwi Kusuma Darpita
Affiliation: Universitas Indonesia, Indonesia
Keywords: Intrinsic Motivators; Extrinsic Motivators; Financial Rewards; Gen Y; Gen X; Baby Boomers; Indonesian Workplace.
Received: January 16, 2017 |
Accepted: June 20, 2017
Type of Paper: Empirical | Vol. 2(3) Page: 1-9
Individual Motives or Organisational Support? Exclusive Breastfeeding Behaviour Among Women Workers in Indonesia
Author(s): Riani Rachmawati and Mega Indah Cinderakasih
Affiliation: Universitas Indonesia, Indonesia
Keywords: Exclusive breastfeeding; Women workers; Manufacturing; Theory of Planned Behaviour; Perceived Organizational Support, Indonesia.
Received: February 10, 2017 |
Accepted: July 17, 2017
Type of Paper: Empirical | Vol. 2(3) Page: 44-48
Transformational Leadership vs Change Self-Efficacy and Its Impact on Affective Commitment to Change
Author(s): Denvi Giovanita , Wustari L. Mangundjaya
Affiliation: Faculty of Psychology, Universitas Indonesia, Kampus Baru UI, 16424, Depok, Indonesia
Keywords: Affective Commitment to Change; Change Self-Efficacy; Leadership; Organizational Change; Transformational Leadership.
Received: August, 19, 2017 |
Accepted: December, 2, 2017
Type of Paper: Empirical | Vol. 2(4) Page: 13-18