Job Satisfaction and Absenteeism on the Performance of Lecturer in Private Higher Education in Semarang
Author(s): Arnis Budi Susanto, Suyatnoand Theresia Susetyarsi
Affiliation: University of Jember, Indonesia.
Keywords: Job Satisfaction; Absenteeism; Job performance, Semerang
Received: February 3, 2017 |
Accepted: March 25, 2017
Type of Paper: Empirical | Vol. 2(2) Page: 14 – 19
Utilizing City Festival as an Event Marketing for Creative Industry Product (Case Study of Jember Fashion Carnaval)
Author(s): Lilik Farida, Nadia Azalia Putri and Sudarsih
Affiliation: University of Jember, Indonesia
Keywords: Creative industry; Event marketing; JFC
Received: January 18, 2017 |
Accepted: March 16, 2017
Type of Paper: Review | Vol. 2(2) Page: 44 – 49
The Role of the Working Environmenton the Employee Morale
Author(s): Purnamie Titisari, Putri Kusuma Rini and Agus Priono
Affiliation: University of Jember, Indonesia
Keywords: employee morale; employee service; work condition; employee relationship.
Received: January 22, 2017 |
Accepted: March 18, 2017
Type of Paper: Empirical | Vol. 2(2) Page: 50 – 56
FMCG Product Endorser Advertising Variable Affect the Purchase Decisions and Brand Loyalty in the Community in the Korwil Jember
Author(s): Nanik Hariyana , Raden Andi Sularso and Diana Sulianti K Tobing
Affiliation: University of Jember, Indonesia
Keywords: Advertising Endorser; FMCG Products; Purchase Decisions and Brand Loyalty
Received: November 21, 2016 |
Accepted: June 19, 2017
Type of Paper: Empirical | Vol. 2(3) Page: 89-95
The Influence of Brand Equity and Green Marketing on Consumer's Decision to Purchase Honda Beat Series in Surabaya
Author(s): Syaifurrizal Wijaya Putra, Tatang Ary Gumanti
Affiliation: University of Jember, Jalan Kalimantan 37, Jember, Jawa Timur 68121 Indonesia
Keywords: Brand Equity; Green Marketing; Marketing; Decision to Purchase; Regression Analysis.
Received: August, 8, 2017 |
Accepted: December, 16, 2017
Type of Paper: Empirical | Vol. 2(4) Page: 1-6
The Effect of Advertising Strategies for the Sale of Message Soap on the Decision Purchase in East Java
Author(s): Nanik Hariyana , Raden Andi Sularso , Diana Sulianti K Tobing , Imam Suroso
Affiliation: Faculty of Economic & Bussiness University of Jember, Indonesia
Keywords: Strategy; Advertising; Messages; Advertising Products; Lux Soap; Purchasing Decisions.
Received: January 11, 2018 |
Accepted: February 23, 2018
Type of Paper: Empirical | Vol. 3(1) Page: 1-5
The Influence of Brand Extension Smartphone Samsung Galaxy Variable towards Brand Equity of Mother Brand of Samsung
Author(s): Sudaryanto , Jery Courvisanos and Alif Puji Rahayu
Affiliation: University of Jember, Indonesia
Keywords: Brand Extension; Brand Equity; Similarity; Reputation; Perceived Risk; Innovation; Explanatory Research.
Received: January 10, 2018 |
Accepted: February 22, 2018
Type of Paper: Empirical | Vol. 3(1) Page: 6-15