Objective - The objective of this study is to produce a model for strengthening micro-businesses innovation through strengthening character and leadership.

Methodology/Technique - The method employed in this is explanatory quantitative, multiple regression analysis with SPSS. This is a case study of micro-businesses actors in around Mercu Buana University Campus, Jakarta. The target population is 50 business units and the sample is 49 business units.

Findings - The results show that character and leadership simultance have a positive and strong influence as an instrument to strengthen innovation. Further, the correlation between character and leadership simultance and innovation is 0,832; character and leadership simultance 'cannot be ignored' as an instrument to strengthen innovation. Further, innovation can be predicted by character and leadership simultance using a multiple regression model of Ŷ = 0,529 + 0,275 X1 + 0.473 X2.

Novelty - The contribution of character and leadership simultance towards innovation is 69%. The remaining 31% is influenced by factors not considered in this paper.

Type of Paper - Empirical.

Keywords: Entrepreneurship; Microenterprise; Innovation; Character; Leadership.

JEL Classification: M1, M10, M19.

URI: http://gatrenterprise.com/GATRJournals/JBER/vol4.3_2.html

DOI: https://doi.org/10.35609/jber.2019.4.3(2)

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