Objective - The aim of this study is to explore the awareness level of CE concept and to assess the adoption of the CE principles in the hotel industry.

Methodology/Technique - This study employed a qualitative method. In depth interviews were addressed to hotel managers. The hotels were chosen based on three categories: local, national chain and international chain hotel. Observation of evidence was also used to analyze information from existing condition.

Findings - The findings pointed out the awareness level of CE concept in each hotel categories. It also revealed how hotels adopt CE principles in their daily business routine and how they see the aforementioned concept as one of the factors that help to preserve the environment.

Novelty - This paper provides a clear look on the awareness level of CE concept and a new perspective of the adoption of CE principles in hotel industry.

Type of Paper - Empirical.

Keywords: Circular economy; awareness; principles; adoption; hotel industry

JEL Classification: M10, Z31

URI: http://gatrenterprise.com/GATRJournals/JBER/vol6.1_2.html

DOI: https://doi.org/10.35609/jber.2021.6.1(2)

Pages 92 – 97