Objective -
Recently, the market environment has been rapidly changing, and it is difficult for companies to deal with these changes independently. As a countermeasure to these changes, it is considered effective for companies to build ecosystems as solidarity for sharing knowledge or technology with various organizations outside their companies.
Methodology -
However, the concept of ecosystems in business is vague and complicated. This makes it difficult for companies to apply ecosystem theory to management strategies. To solve these problems, it is necessary to make the theory of ecosystems available to companies to apply their management strategies.
Findings -
For that reason, based on previous studies, this study categorizes multiple concepts of ecosystems that have developed in an ambiguous state based on the theoretical background, definitions, and characteristics. Also, this study analyzes the types of multiple complementarities, which is a fundamental element of many ecosystem concepts, and organized the ecosystem concepts. Based on this, we present the "Ecosystem construction framework" and the "Process for conception management Strategies utilizing ecosystems" as models for incorporating ecosystem theory into management strategies.
Novelty -
A deeper understanding of ecosystems through this research is expected to stimulate the sharing of management resources among various organizations by utilizing ecosystems.
Type of Paper -
Empirical
Keywords:
Business ecosystem, Innovation management, Resources Management, Affiliation approach, Structural Approach.
JEL Classification:
L26, L29.
URI:
http://gatrenterprise.com/GATRJournals/JBER/vol7.4_2.html
DOI:
https://doi.org/10.35609/jber.2023.7.4(2)
Pages
15–22