Objective - Modest fashion growth rapidly while it was reported that world textile fibre production is dominated by non-biodegradable fossil fibres (e.g.: polyester). In this situation, viscose rayon presents as an alternative to substitute non-biodegradable textile fibres, because it primarily produced from wood, having natural characteristic, and biodegradable. In contrast, the nature of viscose rayon manufacturing steps involves significant amount of chemicals and utilities, which is also high risk to environment. This qualitative research aims to examine the sustainability practices in first largest viscose rayon and yarn producers in Indonesia as well as their customers response and find out the organization's contribution to green textile manufacturing.

Methodology – content analysis

Findings – This study found that the producers implement the sustainability practices in the field of textile, apparel and fashion industry. Positive response from their customers also found toward the implementation of sustainability practices, including green purchase intention.

Novelty – Some implication found for first largest integrated viscose rayon and yarn producers in Indonesia in order to enhance their strategy and contributed to sustainable textile practices globally. Furthermore, some recommendations are given to relevant party to support viscose rayon and yarn sustainable practices while at the same time contribute to ISO 26000 and Sustainable Development Goals (SDGs).

Type of Paper - Empirical

Keywords: Content Analysis; Manufacture; Sustainable Practices; Textile, Apparel And Fashion; Viscose Rayon And Yarn.

JEL Classification: L23, L73, Q01, Q53.

URI: http://gatrenterprise.com/GATRJournals/JFBR/vol8.1_1.html

DOI: https://doi.org/10.35609/jfbr.2023.8.1(1)

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